CONSUMER SURVEY ON,

“CADBURY DAIRYMILK
SILK”
What is consumer survey?

 In consumer survey method, consumers are

interviewed with regard to their
consumption habits
 The interviews could be planned orally or
through predesigned questionnaire.
 These interviews called surveys, aim at
obtaining the relevant information on a
variety of variables.
Why is it required?
 In the competitive world each and
every day the consumer attitude
may change to prefer the product.
 Many times the consumer cannot
specify the reasons for his
satisfaction .
 So this study attempts to focus on
consumer preference towards
“Cadbury Dairy Milk silk Chocolate”
.
Objective of the study

 The present study on consumer

preference towards Cadbury Dairy
Milk silk chocolate has the
following objectives:-
1. To study the factors influencing
the level of satisfaction among
the consumer.
2. To know the taste and
preference of consumers towards
Cadbury Dairy Milk silk Chocolate.
`

 Brand Image
 Quality
 Quantity
 Taste
 Price
Particulars Milk Roast Fruit and Orange
0chocolate almond nut peel

Variant 14 10 14 0

roast almond fruit and nut

milk chocolate orange peel

orange
peel
0%
milk roast
chocolate almond
37% 37%

fruit and
nut
26%
 18

16

14

12
no of consumer

10

0
0 20 40 60 80 100 120 140 160 180
price
 18

16

14

12
No of consumer

10

0
0 20 40 60 80 100 120 140 160
Price