Principles of Management

Bizzat-uz-Zainab
Saleha Arshad
Product Launch
Water Mellon Juice
Why Water Melon
Juice?
Vision
To promote our culture by
providing hygienic, best
quality refreshment and
energy at affordable
prices and value for your
money.
Mission
To wean people away
from artificial
beverages by quenching
their thirst through
healthy and hygienic
beverages, and become
the most successful
company in juices and
beverages industry.
Market Review
• Not been launched in Pakistan.

• Only served in Restaurants.

Competition
No direct competitors in Pakistan.
The indirect competitors in juices industry
• Tops
• Nestle
• Slice
• Shezan .
Product Name
Packaging
• Tins
• Bottles
• Tetra pack packaging
Target Customer

Mellow Juice is being targeted to school children to senior

citizens of the country who can afford a branded juice.
Positioning Statement
“That time is gone when people used to be physically and
mentally weak because the world has changed as “Mellow
Punch” is offering them the highest refreshment with lots of
nutrition, vitamins and good health acquiring opportunity.
Drink it and experience the power.”
 Price
• 250 ml (Tetra Pack) Rs 30
• 350 ml (Can) Rs 45
• 1 ltr (Tetra) Rs 100
Place

• Would be launched in National Market

• But the first launch would be in
Islamabad.
Channel of Distribution
Promotion
• Television.
• Newspaper
• Social Media.
• Magazines
• Billboards
• Promotional Events
• Small pakagings for trials.
Why our product would be
better then others.
• No artificial colors would be added.
• No preservatives would be added to it.
Product Line Extension
• Mint leaves
• Lemon Mellow
• Salt masala/Black pepper
• Sugar Free Mellow (Diet conscious)
• Honey Mellow (health conscious)
Contingency Plan
• In case the product fails in the
market , then we would come up
with new product that will target
youths. We will reposition our
product and some alteration will
be made in its composition. we will
use the fixed facilities that we
already have.
Thankyou 