PROPONENTS

OF
BEHAVIORISM
THEORY
JOHN B. WATSON
John B. Watson, in full John Broadus Watson,
(born January 9, 1878, Travelers Rest, near
Greenville, South Carolina, U.S.—died September
25, 1958, New York, New York), American
psychologist who codified and publicized
behaviorism, an approach to psychology that, in
his view, was restricted to the objective,
experimental study of the relations between
environmental events and human behavior.
IVAN PAVLOV
Ivan Pavlov developed his
concept of the conditioned
reflex through a famous study
with dogs and won a Nobel Prize
Award in 1904.
Pavlov said the dogs were demonstrating
classical conditioning. He summed it up like
this: there's a neutral stimulus (the bell),
which by itself will not produce a response,
like salivation. There's also a non-neutral or
unconditioned stimulus (the food), which
will produce an unconditioned response
(salivation)
B.F SKINNER
Skinner is a behaviorist, he developed the
theory of operant conditioning -- the idea
that behavior is determined by its
consequences, be they reinforcements or
punishments, which make it more or less
likely that the behavior will occur again.
ALBERT BANDURA
Albert Bandura is an influential social
cognitive psychologist who is perhaps
best-known for his social learning theory,
the concept of self-efficacy, and his famous
Bobo doll experiments. He is a Professor
Emeritus at Stanford University and is
widely regarded as one of the greatest
living psychologists.
The Bobo doll experiment was
the collective name of
experiments conducted by Albert
Bandura in 1961 and 1963 when
he studied children's behavior
after watching an adult model act
aggressively towards a Bobo doll,
a toy that gets up by itself to a
standing position when it is
knocked down.
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