AFFINITY

2019 CREDIT LIFE

MARKETING PROGRAM

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AFFINITY CREDIT LIFE BUSINESS PLAN 2019

BNI TARGET 2019 1 BNI KONSUMER

- GRIYA- - FLEKSI-
FEE Loan Loan
GROSS BASED Disbursement 12.5 T Disbursement 9.6 T
PREMIUM INCOME
Market Share 93% Market Share 93%
1 BNI
362.2 Bio 85.7 Bio
Av. Premium
Rate
1.8%
Av. Premium
Rate
1.7%
Konsumer
Gross Premium 208.7 Bio Gross Premium 153.4 Bio
2 BNI
16.9 Bio 4.2 Bio FBI 52.1 Bio FBI 33.3 Bio
Produktif

GRAND 379.2 89.8 2 BNI PRODUKTIF

TOTAL Bio Bio
- BWU- - KUR-
Loan Loan
Disbursement
2T Disbursement 14 T

Market Share 33% Market Share 7.0%

Av. Premium Av. Premium
Rate 1.0% Rate 1.0%

Gross Premium 6.6 Bio Gross Premium 10.3 Bio

FBI 1.6 Bio FBI 2.5 Bio

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CREDIT LIFE MARKETING PROGRAM 2019

Affinity – Credit Life Contest

Credit Life Contest
(For Consumer & Productive)

1 Full Year Trip Contest 2 Quarterly Contest

Contest Period :
1 January – 31 March 2019
EXOTIC 1 April – 30 June

BALI 1 July – 30 September 2019

1 October – 31 December 2019
1 January – 31 December 2019
CASH REWARD

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CREDIT LIFE MARKETING PROGRAM 2019

Full Year Kontes

Credit Life - Consumer Contest kategori BNI Outlets

Target/Cabang Kuota Pemenang 13 Kuota Peserta

• Minimal 100% Outlets • 7 peserta/KC
• 3 Kantor Cabang (KC) • 7 peserta/STA
• 7 STA • 7 peserta/LNC
• 3 LNC

 Total Pemenang dari BNI 91 peserta

 TOP 5 Relationship Officer (RO) BNI Life
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CREDIT LIFE MARKETING PROGRAM 2019

Full Year Kontes

Ketentuan Umum Credit Life - Consumer
1. Periode kontes Jan – Des 2019
2. Minimal achievement per outlet adalah 100% dari target outlet tersebut
3. Perhitungan kontes tidak termasuk pencapain dari produk Fleksi TASPEN
4. Khusus outlet STA target adalah kombinasi Kredit Konsumer & Kredit Produktif
5. STA memiliki kuota sebanyak TOP 7 secara nasional & memperhitungkan kontribusi
outlets.
6. KC memiliki kuota sebanyak TOP 3 secara nasional & memperhitungkan kontribusi
outlets.
7. LNC memiliki kuota sebanyak TOP 3 secara nasional & memperhitungkan kontribusi
outlets.
8. Masing-masing pemenang (KC/STA/LNC) berhak memberangkatkan 7 peserta. &
memperhitungkan kontribusi outlets.

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CREDIT LIFE MARKETING PROGRAM 2019

Full Year Kontes

Credit Life - Productive Contest kategori SKC BNI Outlets

Target/Cabang Kuota Pemenang SKC Kuota Peserta

• Minimal 100% • 3 SKC • 7 peserta/SKC

 Total Pemenang dari BNI 21 peserta

 TOP 3 Relationship Officer (RO) BNI Life
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CREDIT LIFE MARKETING PROGRAM 2019

Full Year Kontes

Ketentuan Umum Credit Life – Productive SKC
1. Periode kontes Jan – Des 2019
2. Minimal achievement per SKC adalah 100% dari target.
3. SKC memiliki kuota sebanyak TOP 3 secara nasional & memperhitungkan kontribusi
outlets.
4. Masing-masing pemenang (SKC) berhak memberangkatkan 7 peserta.

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CREDIT LIFE MARKETING PROGRAM 2019

Credit Life – QUATERLY REWARD PROGRAM – WILAYAH TYPE A

Konsumer
Y 2019 KUOTA PER WILAYAH REWARD
Q1 TOP 2 BRANCHES @5 JT TOTAL
Q2 TOP 2 BRANCHES @5 JT TOTAL
Q3 TOP 2 BRANCHES @5 JT TOTAL
Q4 TOP 2 BRANCHES @5 JT TOTAL

Produktif
Y 2019 KUOTA PER WILAYAH REWARD
Q1 TOP 1 BRANCH @5 JT TOTAL
Q2 TOP 1 BRANCH @5 JT TOTAL
Q3 TOP 1 BRANCH @5 JT TOTAL
Q4 TOP 1 BRANCH @5 JT TOTAL

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CREDIT LIFE MARKETING PROGRAM 2019

Credit Life – QUATERLY REWARD PROGRAM – WILAYAH TYPE B

Konsumer
Y 2019 KUOTA PER WILAYAH REWARD
Q1 TOP 2 BRANCHES @4 JT TOTAL
Q2 TOP 2 BRANCHES @4 JT TOTAL
Q3 TOP 2 BRANCHES @4 JT TOTAL
Q4 TOP 2 BRANCHES @4 JT TOTAL
Produktif
Y 2019 KUOTA PER WILAYAH REWARD
Q1 TOP 1 BRANCH @4 JT TOTAL
Q2 TOP 1 BRANCH @4 JT TOTAL
Q3 TOP 1 BRANCH @4 JT TOTAL
Q4 TOP 1 BRANCH @4 JT TOTAL

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CREDIT LIFE MARKETING PROGRAM 2019

Credit Life – QUATERLY REWARD PROGRAM – WILAYAH TYPE C

Konsumer
Y 2019 KUOTA PER WILAYAH REWARD
Q1 TOP 1 BRANCH @2 JT TOTAL
Q2 TOP 1 BRANCH @2 JT TOTAL
Q3 TOP 1 BRANCH @2 JT TOTAL
Q4 TOP 1 BRANCH @2 JT TOTAL

Produktif
Y 2019 KUOTA PER WILAYAH REWARD
Q1 TOP 1 BRANCH @2 JT TOTAL
Q2 TOP 1 BRANCH @2 JT TOTAL
Q3 TOP 1 BRANCH @2 JT TOTAL
Q4 TOP 1 BRANCH @2 JT TOTAL

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CREDIT LIFE MARKETING PROGRAM 2019

Credit Life – QUATERLY REWARD PROGRAM – WILAYAH TYPE D

Konsumer
Y 2019 KUOTA PER WILAYAH REWARD
Q1 TOP 1 BRANCH @1.5 JT TOTAL
Q2 TOP 1 BRANCH @1.5 JT TOTAL
Q3 TOP 1 BRANCH @1.5 JT TOTAL
Q4 TOP 1 BRANCH @1.5 JT TOTAL
Produktif

Y 2019 KUOTA PER WILAYAH REWARD

Q1 TOP 1 BRANCH @1.5 JT TOTAL
Q2 TOP 1 BRANCH @1.5 JT TOTAL
Q3 TOP 1 BRANCH @1.5 JT TOTAL
Q4 TOP 1 BRANCH @1.5 JT TOTAL

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CREDIT LIFE MARKETING PROGRAM 2019

TYPE WILAYAH

Jakarta Kota
A Jakarta Senayan B Medan
Palembang
Jakarta Kemayoran
Bandung
Jakarta BSD
Surabaya
Banjarmasin

Makasar
C Padang D Manado
Semarang Papua
Jogjakarta Denpasar
Malang
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