 The objectives of management are described

as under.
 Organizational objectives
 Personal objectives
 Social objectives
 Organizational objectives
 Management is expected to work for the
achievement of the objectives of the particular
organization in which it exists
▪ Reasonable profits so as to give a fair return on the
capital invested in business
▪ Survival and soundness of the business, i.e., continuity.
▪ Growth and expansion of the enterprise
▪ Improving the goodwill or reputation of the enterprise.
 Personal objectives:
 An organization consists of several persons who
have their own objectives
▪ Fair remuneration for work performed
▪ Reasonable working conditions
▪ Opportunities for training and development
▪ Participation in management and prosperity of the
enterprise
▪ Reasonable security of service.
 Social objectives:
 Management is not only a representative of the
owners and workers, but is also responsible to the
various groups outside the organization.
 It is expected to fulfill the objectives of the society
which are given below:
▪ Quality of goods and services at fair price to consumers.
▪ Honest and prompt payment of taxes to the Government.
▪ Conservation of environment and natural resources.
▪ Fair dealings with suppliers, dealers and competitors.
▪ Protection of ethical values of the society.