Professional Documents
Culture Documents
Ethics in Communication Power Point
Ethics in Communication Power Point
COMMUNICATION
The first means of persuasion discussed by Aristotle is
"Ethos," or ethical proof. Sometimes described as persuasion
by the moral force and character of the speaker or "Character"
of the speaker as perceived by the listener. Modern studies of
ethos have very often focused on four components of
credibility; Expertness, trustworthiness, dynamism, and
sometimes sociability.
TEACHING ETHICAL REASONING