CASE STUDY

PT. TINAMITRA MANDIRI

T h e r e s i a S o e s i l o | E k a K o m a j a
 EXECUTIVE SUMMARY

2009 2010 2014 NOW

Shana Fatina realized PT. Tinamitra Mandiri Own CNG How to bring PT.
that energy market in was established in (Compressed Natural Tinamitra to strive
Indonesia shows Jakarta Gas) Station and and survive in the
promising potential for launched Tinagas dynamic market
future development Mobile condition ?

Adilla Anggraeni, D. S. (2016). “PT Tinamitra Mandiri : Where

do we go from here”. Binus Business School Case Study 2019
 VISION MISSION
“Become leading provider of clean  Energy conversion alternatives
energy and major player in
 Develop clean energy
utilization of alternative energy
resources, as well as pioneer for  Eco city initiatives
sustainable community development  Promotion of sustainable
projects” community development

Adilla Anggraeni, D. S. (2016). “PT Tinamitra Mandiri : Where

do we go from here”. Binus Business School Case Study 2019
 BUSINESS PRACTICE

01 02 03
ETHICAL INNOVATIVE PROFESSIONAL
BUSINESS

Sustainable Continuously Consist of

Business has to be creates new individuals with
based on Ethical innovation integrity and
Standard, norms professionalism
and procedure

Adilla Anggraeni, D. S. (2016). “PT Tinamitra Mandiri : Where

do we go from here”. Binus Business School Case Study 2019
 MAIN FOCUS
Compressed Natural Gas (CNG) Market
• Conversion of CNG to be used by the community

TINAGAS
Focusing on providing
equipment and natural gas fuel.
 Tinagas Workshop
 Tinagas CNG Station
 Tinagas Monev
 Tinagas Mobile

Adilla Anggraeni, D. S. (2016). “PT Tinamitra Mandiri : Where

do we go from here”. Binus Business School Case Study 2019
 BENEFIT OF NATURAL GAS FUEL
• Low emission
• Competitive Price
• Lower Operational and machine maintenance cost

(Arifin, 2009)
 PROBLEM

B2B approach is no longer possible and has to shift the business to

B2C approach (Transportation Industry) – Shana Fatina

USERS INFRASTRUCTURE GOVERNMENT

 Public’s awareness  Poor Natural gas  Fluctuation of fuel

 Investment to transmission and price pose barrier to
convert to CNG network distribution the transportation
Usage is considered  Limited availability market
high of the gas station  Since 2014, CNG
industry run under
state-own company
(PGN)

Adilla Anggraeni, D. S. (2016). “PT Tinamitra Mandiri : Where

do we go from here”. Binus Business School Case Study 2019
SOLUTION

 Coordinate with the government to focus on

encouraging conversion and education the users
 Develop new products (i.e. : electricity industry) to
deliver the company’s mission, Eco city
THANK YOU
ANY QUESTION ?