MARKET

SEGMENTATION
MARCIAL O. RAÑOLA MEMORIAL SCHOOL
 ECONOMIC
YEAR LEVEL MALE FEMALE TOTAL AGE
STATUS

GRADE 7 626 574 1200 11-13 MIDDLE

GRADE 8 684 646 1,330 13-14 MIDDLE

GRADE 9 699 703 1,042 14-15 MIDDLE

GRADE 10 572 625 1,247 15-16 MIDDLE

GRADE 11 586 652 1,238 16-25 MIDDLE

GRADE 12 570 620 1,190 16-29 MIDDLE

OVERALL 3,737 3,820 7,247

 TARGET POPULATION

According to our data gathered, the total

number of the Students of MORMS is
7, 247. In which 3,737 are the males and
3,820 are the females
The following graph is the populate of
each year level
Grade MORMS Students
12; Grade 7;
16.42% 16.56%

Grade 7 Grade 8
Grade
11; Grade 8;
17.08% 18.35% Grade 9 Grade 10

Grade 11 Grade 12
Grade Grade 9;
10; 14.38%
17.21%
According to data, Out of
7,247 students, 66% are the
Junior Highschool and the
remaining 34% are the Senior
High School students.
Students Daily Allowance
Above 120; 14.00%

90-120; 15.00%
30-50; 52.00%

20-80; 19.00%

30-50 20-80 90-120 Above 120

 Teacher’s Salary
Teacher I P 20, 754
Teacher II P 22, 938 Head Teacher III P 30, 531

Teacher III P 25, 232 Head Teacher IV P 33, 584

Master Teacher I P 40, 637 Head Teacher V P 36, 942
Master Teacher P 45, 269
II Head Teacher VI P 40, 637
Master Teacher P 51, 155 Principal I P 40, 637
III
Principal II P 45, 269
Master Teacher P 57, 807
IV Principal III P 51, 155
Head Teacher I P 25, 232 Principal IV P 57, 805
Head Teacher II P 27, 755
Teaching and Non-Teaching Staf
JHS and SHS Teachers
SHS; 21.00%

JHS; 79.00%

SHS JHS
TARGET CUSTOMERS PROFILE

GENDER MALE AND FEMALE

AGE 11- 29 YEARS OLD

INCOME STUDENT’S DAILY ALLAWONCE(20-120 Php.)

STUDENTS, WORKING STUDENTS, STAFFS, TEACHERS,

OCCUPATION
ETC.