The Internet and

E-Commerce

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Chapter 1

The Internet and

E-Commerce

Section 1-1 Internet Basics

1-2
The Internet
Connecting to, Searching, andand
Section
Using the InternetE-Commerce

Section 1-3 E-Commerce in Action

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 The Internet and E-Commerce

Section 1-1
Why It’s Important
The Internet greatly impacts both our personal
and professional lives.

An understanding of how the Internet came to be

and its vast capabilities can help you realize the
scope of its influence.

Section 1-1 3
 The Internet and E-Commerce

Section 1-1
Key Terms
Internet hypertext transfer protocol
Transmission control hypertext markup
protocol/Internet protocol language
World Wide Web domain name
Web browser uniform resource locator

Section 1-1 4
 The Internet and E-Commerce

The Basics of the Internet

and the World Wide Web
Using satellites, fiber Internet a global
optics, and network of computers,
communication tools,
telecommunications and information
networks, the Internet resources
connects computers
around the planet.

Section 1-1 5
 The Internet and E-Commerce

What Is the Internet?

In 1969, the U.S. Department of Defense

developed ARPANET, an emergency
communications network that grew to become
the Internet.

Section 1-1 6
 The Internet and E-Commerce

What Is the Internet?

No single one authority controls the Internet.

A variety of companies, groups, and individuals

work to define how the Internet should work and
how new technologies should be implemented.

Section 1-1 7
 The Internet and E-Commerce

Internet Anatomy

Transmission control Transmission control

protocol/Internet Protocol protocol/Internet
protocol the common
(TCP/IP) is the basic underlying language or
language for Internet protocol through which
communications. systems communicate on
the Internet

Section 1-1 8
 The Internet and E-Commerce

Internet Anatomy

The Internet is the global World Wide Web

system of computer a vast global collection of
graphical and hypertext
networks that supports the Internet pages that can
collection of resources be read, viewed, and
known as the World Wide interacted with via
computer
Web.

Section 1-1 9
 The Internet and E-Commerce

Internet Anatomy

The Web browser is a Web browser a program

software application that used to view, download,
surf, or access Web
was developed to deliver documents
World Wide Web resources
to computers.

Section 1-1 10
 The Internet and E-Commerce

Internet Anatomy

Web browsers contain hypertext transfer

applications that can read protocol (HTTP)
the language that moves
hypertext transfer hypertext files across the
protocol (HTTP). Internet and defines the
rules for transferring those
files, which may include
text, graphic images,
sound, video, or other
multimedia

Section 1-1 11
 The Internet and E-Commerce

Internet Anatomy

Web browsers read Web hypertext markup

pages coded in a standard language (HTML)
the standard language for
computer language such as the Web browser; an
hypertext markup easy-to-learn standard
language (HTML). that uses tags to structure
text and display visual
elements

Section 1-1 12
 The Internet and E-Commerce

Internet Anatomy

A domain name is used to domain name an

identify a numerical Internet
protocol (IP) address.
addressing scheme
employing words and
phrases to identify and
locate computers on the
Internet

Section 1-1 13
 The Internet and E-Commerce

Internet Anatomy

To find a Web page on the uniform resources

Web, you have to know the locator indicates the
address of a Web site; it
uniform resource locator consists of two primary
(URL). parts: the hypertext
transfer protocol and the
domain (or server)

Section 1-1 14
 Internet Anatomy
Domain Name Extensions

.edu educational institutions

.com commercial entities

.org nonprofit organizations

.net Internet administrative entities

.gov government sites

Section 1-1 15
 The Internet and E-Commerce

Internet Anatomy

E-mail is a system of worldwide electronic

communication.

Send small electronic files as attachments

to e-mail messages.
Send large electronic files via a file transfer
protocol (FTP) site.

Section 1-1 16
 The Internet and E-Commerce

Section 1-2
Why It’s Important
Understanding the differences among the various
types of Internet service providers can help you to
select the most appropriate one for your needs.

Finding the right Internet service provider allows

you to use a search engine to access data and take
full advantage of the Internet’s power.

Section 1-2 17
 The Internet and E-Commerce

Section 1-2
Key Terms
Internet service provider wireless Internet service
Web host providers providers
wireless Internet crawler-based search
engines

Section 1-2 18
 The Internet and E-Commerce

Linking to the Internet

Connecting to the Internet is easier and faster

than ever.

The information superhighway’s access ramps

are all around you.

Section 1-2 19
 The Internet and E-Commerce

Types of Internet
Connections
Consider these things Internet service
when choosing an Internet provider a company
that provides other
service provider (ISP): companies or individuals
with access to or a
type of service presence on the Internet
type of connection
(dial-up or broadband)

Section 1-2 20
 The Internet and E-Commerce

Types of Internet
Connections
For a monthly fee, Web Web host providers
host providers provide businesses that allow
customers to house their
Web hosting services. Web site documents on
the companies’ servers

Section 1-2 21
 The Internet and E-Commerce

Types of Internet
Connections
Many small businesses wireless Internet
offer wireless Internet a system that works
much in the same way as
access to their patrons. a cordless telephone,
adding short-range
radios to stationary
computers, laptops, and
handheld personal digital
assistants (PDAs)

Section 1-2 22
 The Internet and E-Commerce

Types of Internet
Connections
To use wireless Internet, wireless Internet
you need to have a service provider (WISP)
companies that offer
wireless Internet service wireless connection
provider (WISP). services to the public

Section 1-2 23
 The Internet and E-Commerce

Search Engines

Search engines use key words to access lists of

documents containing those key words.

Section 1-2 24
 The Internet and E-Commerce

Search Engines

An Internet directory is a crawler-based search

comprehensive listing of
Web sites.
A crawler-based search
engine is useful for finding
up-to-date information.
engine search engines
that use automated
computer programs to
scan Internet databases
in search of new or
revised Web pages

Section 1-2 25
 The Internet and E-Commerce

Section 1-3
Why It’s Important
E-commerce has revolutionized the business world,
making it essential for companies in virtually every
industry to have an online presence.

Understanding the mechanics of the electronic

marketplace will help you to appreciate its nature,
scope, and importance.

Section 1-3 26
 The Internet and E-Commerce

Section 1-3
Key Terms
electronic commerce multichannel retailer
bricks-and-mortar pure-play retailer
business

Section 1-3 27
 The Internet and E-Commerce

The Evolution of
Electronic Communication
The introductory stage of the computer revolution
lasted about four decades, when the Internet was
still in the stages of development, revision, and
refinement.

The permeation stage of the computer revolution

began when computer usage took hold in personal
lives, workplaces, homes, and schools. This
continues today.
Section 1-3 28
 The Internet and E-Commerce

Characteristics of
E-Commerce
A bricks-and-mortar bricks-and-mortar
business is a traditional business a business
with a physical storefront
business that does not
engage in e-commerce.

Section 1-3 29
 The Internet and E-Commerce

Characteristics of
E-Commerce
A multichannel retailer has multichannel retailer
a physical location and an a retailer that sells its
products via traditional
e-commerce component. channels (catalog,
bricks-and-mortar, and
telephone) as well as via
an online channel

Section 1-3 30
 The Internet and E-Commerce

Characteristics of
E-Commerce
While some companies pure-play retailers
generate sales from both retailers that sell
primarily through the
real-world and online Internet
storefronts, pure-play
retailers mainly sell online.

Section 1-3 31
 The Internet and E-Commerce

Purpose of E-Commerce

The basic goal of e-commerce is to reach and

transact business with customers using
electronic means.

E-commerce is bringing new opportunities,

challenges, and adventures to today’s
business world.

Section 1-3 32
The Internet and E-Commerce

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