Nestle 4Ps Challenger 2019

Presented by:
TEAM ACE
Shubham Shikha
Anjali Maheshwari
Akriti Jaiswal
 Suggested Campaign:
Are you a Connoisseur-Ae-
Maggi?
Description Deliverables for applicants What is in store for them?
•To create hype and positive WOM about

Throughout India, Maggi is looking out
for food vloggers and bloggers
(primarily influencers) who are
constantly looking to access new and
surprising different Maggi flavors.
Through their blogs and vlogs, they will
share their experience of all 3 Asian
flavors and come up with a proposition
for Fusian of “a mélange of new taste
buds and instant cooking option”.
Hunt for the Connoisseur-Ae-Maggi
through social media contests and ask
them to create their own definition of
Maggi Fusian i.e. what is Fusian for you?
•To create hype and positive WOM about
Maggi Fusian among the youth
• Top 5 vlogs and blogs get a
•Influence TG (college going students) as a chance to be featured in Maggi
go to food option portraying it as best Fusian Ads Have you
among all flavored noodles with ease in
cooking (low efforts and time involved) • Promotion of their Instagram/ tasted
•Use the concept of Aspirational branding
YouTube page by Nestle India Asia Today?
by depicting how the three flavors are • Exciting goodies, hampers and
similar to authentic delicacies of Bangkok, merchandise from Nestle
Singapore and Hong Kong and gives them a
similar feeling.
•Ensure repeat purchase by TG to try new
and quick recipes which are to be
suggested by food bloggers
 Role of Product: Format,
Pack and Flavours
The flavors introduced are purely Asian and are not mixed up with Indian
Flavors associated 1 Masalas. The campaign designed will bring out the authentic inspired cuisine
which comes out from world’s best culinary destinations.

Product and In each pack, clear indication of the color of noodles and image of key
Ingredients Image 2 ingredients which will be prominent in that flavor can invoke a clear cut
choice among users.

Describing the ingredients mentioned in Tastemaker could support how the Have you
Tastemaker
Ingredients 3 flavors captures the essence of Asia in terms of all three Color, Aroma and tasted
Taste
Asia Today?
Familiar format of 2-minutes instant noodles yet quite different in
terms of colors used and overall look of the packet from regular
Colors of Packaging 4 masala noodles

Trying the flavors and showcasing them in the campaign will bring that
Geographical how the street-style flavors and spices are suitable to keep you a warm
Suitability 5 feeling in chilly geographical areas and high terrains.