PRINCIPLES OF MARKETING

Objectives:
 Define and identify relevant
promotional tools
 Appreciate the importance of
promotional tools thru differentiated
activities
ACTIVITY 2: Grp. 1
ACTIVITY 2: Grp.2
ACTIVITY 2: Grp. 3
ACTIVITY 2: Grp. 4
Activity 2: Grp. 5
ACTIVITY 2: PROMOTIONAL TOOLS

GUIDE QUESTIONS:
1. What did you observe in the
picture?
2. What business activity is shown in
the picture?
3. What do you think is the
promotional style illustrated in the
picture?
PROMOTIONAL TOOLS FOR
MARKETING
 5 Major Promotional tools
for Marketing
A promotional mix is an
allocation of resources among
five primary elements:
1.Advertising
2.Sales Promotion
3.Personal Selling
4.Public Relation
5.Direct Marketing
 ADVERTISING

It is defined as
any form of paid
communication
or promotion for
product, service
and idea.
 Sales Promotion

Sales promotion uses

both media and non-
media marketing
communications for a
pre-determined, limited
time to increase
consumer demand,
stimulate market
demand or improve
product availability.
 Personal selling is
also known as face-to-
face selling in which one
person who is the
salesman tries to
convince the customer
in buying a product. It
is a promotional method
by which the
salesperson uses his or
her skills and abilities in
an attempt to make a
sale.
 Public relations (PR) is the
practice of managing the spread
of information between an
individual or an organization
(such as a business,
government agency, or a
nonprofit organization) and
the public.
 Direct Marketing

Undertaking marketing
activity through various
advertising media that
interact directly with
consumers, generally
calling for a consumer
to make a
direct response is
known as direct
marketing (Kotler and
Armstrong, 2009).
ACTIVITY 3: BEYOND WALLS: Apply
it in real life

The NJJ Group of companiies would

like to launch their new beauty
organic product such as soap, body
milk wash, facial toner, body cream
and facial cream. As a marketing
student you were tasked to create a
marketing tool that will introduce
the products to its market .
 ACTIVITY 3: BEYOND WALLS:
Apply it in real life
GROUP 1: A 2-minutes role play (public relations)
GROUP 2: A poster drawn in 1/8 illustration board
(advertising)
GROUP 3: A 2-minutes jingle composition (sales
promotion)
GROUP 4: An Acrostic Poem (personal sellling)
GROUP 4: A collage to present the products to be
posted in billboard (direct marketing)
Each group will be given 10 minutes to
prepare for a 2 minutes presentation. Their
respective performances will be evaluated
using scoring rubrics.
RUBRICS FOR ROLE PLAY

Storyline - 25 pts
Relevance - 25 pts
Creativity - 25 pts
Delivery and Presentation - 25
pts
RUBRICS FOR POSTER/COLLAGE

Content of poster - 20 pts

Relevance - 20 pts
Creativity and Harmony - 20 pts
Originality - 20 pts
Presentation - 20 pts
RUBRICS FOR JINGLE MAKING

Content of the Jingle - 25

pts
Relevance - 25 pts
Musicality and Tone - 25 pts
Clarity of Voice - 25 pts
RUBRICS FOR ACROSTIC POEM

Content of the Poem - 20 pts

Relevance - 20 pts
Organization of Thoughts - 20
pts
Grammar - 20 pts
Presentation - 20 pts
EXIT CARD

3. Things that you learned

from the lesson
2. Ways as to how will you
apply things that you learned
in real life context
1. Questions that you still
have about the lesson.