AIMS

Course: E-Business

Instructor: Sir Sabir

Presenter: Anas Raza

Topic 7 C’s of Customer Inference

7 C’s of Customer Inference

1. Context: A website’s
layout and overall visual
design needs to be easy
to read and navigate.
Khaadi Online Store
7 C’s of Customer Inference

3. Content: The text, graphics,

sound, music, and/or videos
that are presented.
Khaadi Online Store
7 C’s of Customer Inference

4. Community: The website may

allow interaction between
customers through message
boards and live chat.
.
Khaadi Online Store

Chat
7 C’s of Customer Inference
5. Customization : Companies can
allow customers to personalize
aspects of the website or it may
tailor itself to different users, for
example having different colors
and graphics for people who
speak different languages.

.
 Khaadi Online Store
Customization
7 C’s of Customer Inference

6. Connection : Any links that lead

the customer away from the
website.

.
Khaadi Online Store
Connection

Track
Order
7 C’s of Customer Inference

7. Communication: How the company

talks to its customers ; this can be
done through signing up for special
offers, email newsletters, contests,
surveys, live chat with company
representatives, and company contact
information.

.
Khaadi Online Store
7 C’s of Customer Inference

2. Commerce: If the website is

intended for commercial
transactions, then it has to
be safe.
Khaadi Online Store
Thank
You