To be

presented
by Mr/Ms.

INTERNET Alob
Belaro

RESEARCH Barriso
Calixto
Camantigu

FOR BUSINESS e
Conanan
Crisostom
GROUP 2 o
Trongcoso
KINDS OF RESEARCH
 Pure Research Applied Research Action Research

 This is a “decision-oriented
 Also called “Basic  Application of research” where it involves the
Research” or scientific knowledge application of the steps of
scientific method in response to
“Fundamental to the solution of a an immediate need for
Research”. problem. improvement of the existing
practices.
 Aims to discover the  It is design to solve  It is typically designed by
basic truths or practical problems of practioners who analyze the data
to improve their own practice.
principles. the modern world.  Can be done by individuals or by
 Driven by a scientist  A much larger audience teams of colleagues. The team
approach is called collaborative
curiosity or interest in eager to support inquiry.
a scientific question. research likely to be  Kurt Lewin describes action
profitable or solve research as a comparative
 Main motivation is to research on the conditions and
problems of immediate
expand man’s effects of various forms of social
concern. action and research leading to
knowledge ( not to  Ex. Improvement of ( social action.
 The purpose of action research is
create or invent Production, energy to develop new approaches to
something. consumption, solve questions or problems that
are directly related to everyday
transportation, treat or life.
cure illness.
 Applied
Basic Research
Research

Action
Research

The diagram clearly shows that each type is related and contributory function in
working out how a certain categories is to be fulfilled.
 COMMON TYPES OF
BUSINESS RESEARCH
 Type Purpose Scope Respondent Analysis

Feasibility Determines the Usually covers Selected either Percentage

viability of a one project/ through total Regression
product/ service and enumeration or Ratios
service/project looks at the sampling of T- Test
which is not yet marketing, firms within the Z- Test
operational. production industry. Chi- square test
management,
legal and
financial
aspects.
Industry Study Analyzes the Covers one Selected either Frequency
past and industry and through total Percentage
present looks at the enumeration or Time-series
performance of marketing, sampling of Ratios
companies and production firms within the Regression
predicts the management, industry.
future if the and financial
firms in the aspects. It also
industry. looks into
legislations
affecting the
industry
 Type Purpose Scope Respondent Analysis

Corporate Aims to Covers one firm Key Informants Content

Strategy propose and looks at a analysis
strategies to combination or Percentage
improve all of the Frequency
company functional
performance. areas.

Case Study Describes/ Covers a Key Informants Content

explores particular topic analysis
patterns or of interest of a Percentage
events on an in- person or Frequency
depth manner. company.
THE RESEARCH
PROCESS
 DEFINING THE RESEARCH PROCESS

 The research process is a step by step process of

developing a research paper.

 This will depend on what you have read and

discovered during your research.

 The research process itself involves identifying,

locating, assessing, analyzing, and then developing
and expressing your ideas.
1. Identification
of a problem.
2. Formulation of a hypothesis,
in which the research
entertains one or several
tentative propositions.

3. The collection
of data.
4. The analysis or
classification and
tabulation of data, in
which the researcher
applies the process
of deduction.

5. The synthesis of data,

or the formulation of
generalizations or
principles that may
substantiate or refute the
hypothesis or hypotheses.
This is the inductive
phase of interpretation
 8. Select the 9. Execute
1. Identifying data analysis the research
the problem methodology plan
area.
10. Evaluate
7. Specify the
2. Define the the results and
data collection
actual problems draw
for investigation in procedures.
conclusion.
clear, specific
terms.
6. Construct the research
design to maximize internal
and external validity.

3. Survey the a. Selection of subjects. From the steps

b. Establishment of criteria to
literature evaluate outcomes. identified above, the
related to it. c. Instrumentation –
selection or development of
researcher can use for
the criterion measures. the following
procedures as a guide
5. State the
4. Formulate
underlying in conducting
testable hypothesis research.
assumptions which
and define the basic
govern the
concepts and
interpretation of
variables.
results.
 Flow Chart of the Research Process
Research
problem Statement
of the
problem
Definitio
n

Review of
Instrumentation Literature

Procedures Sample
Methodology Review of
Literature
Assumptions

Data analysis
Hypothesis
Findings
Conclusion
THE RESEARCH
PROBLEM
 RESEARCH PROBLEM MEANING:

As stated by Calderon and

Gonzalez 91993:21) a problem is
any significant, perplexing and
challenging situation real or
artificial, the situation of which
requires reflective thinking.


A perplexing situation after it has

been translated into a question
or series of questions that help
determine the direction of
subsequent inquiry.
The problem of a study, as stated
by Fraenkel and Wallen (1993)
sets the stage for everything.

Implies the investigation is ready

for investigation, inquiry or study.
 WAYS OF STATING

Problem Statement – Illustrates what’s wrong,

what’s missing, what we don’t know or need to
know better, and what needs to be done.

Research Objective/Questions - Specific

things you will achieve (or questions you will
answer) in your research in order to
accomplish your overall purpose.
 MAIN CHARACTERISTIC OF RESEARCH
PROBLEM
 1. RESEARCHABILIT Y- observation or other data
collection in the real world can provide the answer.

 2.THEORETICAL- should be important and worth

investigating.

 3. ORIGINALIT Y- should not be already been studied

thoroughly by others.

 4. RELEVANCE- useful in terms of their relevance of

the situation.
 5. FEASIBILIT Y- concerns the possibility of whether
the research problem can be conducted in terms of
the means, resources, cost and time to complete the
study.

 6. NARROW DOWN PROBLEM- should be specific

researchable problem.
 ELEMENTS OF
RESEARCH PROBLEM
 ELEMENTS OF RESEARCH PROBLEM

 1 . Aim or purpose of the problem for the investigation.

 WHY?
 2. The subject matter or topic to be investigated.
 WHAT?
 3. The place or locale where the research is to be conducted.
 WHERE?
 4. The period of time of study during which the data are to be
gathered.
 WHEN?
 5. Population or universe from whom the data are to be
collected.
 WHO? Or WHOM?
THAT’S ALL
THANK YOU