https://homylink.co.

uk/
 Homylink is not only a pure brand name, it is our
love and enthusiasm that we want to express to our
customers.

We inject every love that we have in Homylink, and

put into every homylink product which you can buy.

Every Homylink product that can reach to you is

the result of the integration of our love for Homylink.
https://homylink.co.uk/
Homylink has a complete set of mattresses that are very
comfortable and suitable for your individual needs.

Our company was founded by Ken and is dedicated to

creating "healthy, comfortable and high quality sleep
conditions"

We are a family business and value our valued customers.

https://homylink.co.uk/
Company Research
SEO&SEM
Website
Social Media

https://homylink.co.uk/
Strengths
Convenience factor
Free shipping for the UK/returns/100 night trial Good for the
environment
Easy bed-in-box packaging

Weakness
Only sell online
https://homylink.co.uk/
Opportunities
Open more physical locations
Open the showrooms to test our products.
Room for more investors

Threats
The amount of other high-quality competitors
Diffcult economic conditions
Only dependent on customers from the UK
https://homylink.co.uk/
The college students

Most individuals are moving into new homes

The family woman

https://homylink.co.uk/
SEM&SEO

https://homylink.co.uk/
 SEO Strengths&Weaknesses
Blog Posts
+Frequency
+Keywords
-Missing key elements
-The content of the article is not wide enough

Websit
+Rich page content
-Image and video dimensions & redireccts

https://homylink.co.uk/
 Search Retargeting

Uses Pinterest

Instagram

Google

https://homylink.co.uk/
 SEO Recommendation
Blog Posts
Add the diversification elements to the article
Website
Optimize AD landing pages
Backlinks
Optimize the backlinks

https://homylink.co.uk/
 SEM-Paid Search
Search'Homylink'
First paid search that comes up

Includes sitelinks extensions

Added customer reviews
Used to be the dream team

https://homylink.co.uk/
Ad group & Keywords
Ad Group:Mattress
Pocket sprung mattress
Best pocket sprung mattress
100 percent memory foam mattress
Memory foam sprung mattress
Best single mattress
Fress mattress

https://homylink.co.uk/
 SEM Recommendations
1. Bid on the ad groups/keywords listed previously.
Competition is high, if quality score is strong,
Increase traffic
Brand awareness to their target audience
2. Increase Quality Score:
Lacked relevant landing pages
Advise changing keywords searches to a more relevant page

https://homylink.co.uk/
Website

https://homylink.co.uk/
 Summary
Intuitive and accessible
User-friendly
Shopping, Product Testing, Reviews, Customer Service Chats, and
FAQ
Changes and Returns
Giving back to the community

https://homylink.co.uk/
Current Functionality
Features reviews on the top tab
Most reliable

Attentive staff

Site features video

Watch the comfortable of the mattress

Quality Promise
Try out the product for 100 days
https://homylink.co.uk/
Recommendations
Social icons

Customer reviews

Product return site

Currently has very clear instructions

https://homylink.co.uk/
 Social Media Basics
85.5% of millennials(ages18-49) use social media regularly
Instagram
Twitter
Facebook
YouTube

https://homylink.co.uk/
Various Campaigns

Get a mattress for free

Halloween's Day
Happy Chrismas
Thanksgiving Day

https://homylink.co.uk/
 What We're Doing Right
Our main goal is to make customers get a
good experience when they sleep on our
mattress, and feel its sincerity and the comfort
of our mattress.

https://homylink.co.uk/
https://homylink.co.uk/
 Recommendations
Create customer trust

Increase brand trust

Establish close contact with customers

Let the customers to have a more realistic experience

https://homylink.co.uk/