Professional Documents
Culture Documents
10/23/2019 1
Objectives
• Defining retail
• The functions of a retailer
• The marketing – retail equation
• The significance of retail as an industry
• The new role of the retailer
• The global retail scenario
• Key issues facing global retailers
• Retail as a career
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What is retail?
• Retail – derived from the French word “retaillier”,
which means to break bulk.
• Retailing is the last stage in the movement of
goods and services to the consumer.
• Retail therefore consists of all activities involved
in the marketing of goods and services directly
to the consumers for their personal, family or
household use.
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Functions of a Retailer
• Form utility
• Time utility
• Place utility
• Ownership utility
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The Marketing – Retail Equation
Wholesaler
Retailer
Feedback
Retailer
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The Changing Retail Landscape
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The Global Retail Market
Year $ billion % growth
2009 (E) 12,104.0 4.70 %
2008 ( E) 11,561.5 4.80 %
2007 ( E) 11,029.1 5.10 %
2006 ( E) 10,496.3 5.20 %
2005 (E) 9,981.1 5.10 %
2004 9,498.5 5.5 %
2003 9,005.4 4.50 %
2002 8,620.1 3%
2001 8,366.0 2.7 %
2000 8,144.2 --
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Key players in the world of retail
Fortune Fortune Corporation Revenues $ % Change in
Rank 2004 Rank 2003 mn Revenues
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Share of retailing in Total Empl. In
select countries
Country Share of retail in total
empl
India 6–7%
China 6%
Poland 12 %
Brazil 15 %
U.S.A. 11.7 %
Korea 18 %
U.K 11 %
Malaysia 7%
10/23/2019 9
The World’s Biggest Employers
Global Rank Retailer # of Employees
1 Wal - Mart 1,700,000
314 McDonald’s 438,000
22 Carrefour 430,000
82 Target 292,000
67 Kroger 289,000
34 Home Depot 273,000
132 Sears Roebuck 247,000
54 Tesco 242,980
105 Albertsons 241,000
42 Metro 208,616
Source: Fortune
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Challenges facing Global Retailers
• The emergence of new markets
• The empowered consumer
• Technology enabled efficiencies
• The rise of the e-age
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Retail as a career
• Buying & Merchandising
• Marketing
• Store Operations
• Sales
• Finance
• Human Resources
• Technology & e-commerce
• Visual Merchandising
• Supply Chain Management & Logistics
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