FEASIBILITY STUDY REPORT

A Feasibility Study Report (FSR) is a formally

documented output of feasibility study that
summarizes results of the analysis and
evaluations conducted to review the proposed
solution and investigate project alternatives for
the purpose of identifying if the project is really
feasible, cost-effective and profitable. It
describes and supports the most feasible solution
applicable to the project.
 FEASIBILITY REPORT

 the result of a feasibility study

details whether or not a project
should be undertaken and the reasons
for that decision
created to help the decision makers
between available options
FEASIBILITY REPORT

The Main Body

of the Report
FEASIBILITY STUDY REPORT

The Main Body of the Report:

• According to JOSH BERNOFF, a business book writer, if
feasibility report is a story, the EXECUTIVE SUMMARY
is the same story written briefly. He recommends
imagining that your readers ask you questions like,
“What’s the coolest stuff in this report?” and “What did
you find out?” while writing the report.

• “Your answer, written directly to the reader, is the

executive summary,” Bernoff explains in his book.
What is an Executive Summary?
1. the core of your document (FSR or business plan).
2. the condensed version of a business plan or project
proposal.
3. a brief section at the beginning of a long report or
proposal that summarizes the document.
4. not a background nor an introduction. People who
read only the executive summary should get the
essence of the document without fine details.
5. is more than just a summarized version of the entire
proposal, it holds more purpose than that.
What is an Executive Summary?
• provides the reader with an overview of the feasibility
study
• helps the reader see the entire picture before she read
the details
• briefly explains the problem, the solutions, and the
recommendations
• summarizes the purpose, goals, and approach of your
design project in one page
• brief but comprehensive synopsis of a business plan or
an investment proposal
 PURPOSE of an Executive Summary

• To sell whatever it is • To stimulate the reader’s

curiosity by presenting facts
that you are from the larger piece of
proposing. content it is summarizing.

• To highlight the benefits • To get that seal of

of your company/
product/service, rather
than being descriptive
and focusing on the
features.
approval when it
comes to proposing a
business endeavor, a
solution, and so on.
Qualities of an effective executive summary:

1 Written last
2 informative
3 brief or concise
4 thorough, but it should not reveal everything
5 capturing the attention and excitement of
both investors and potential partners
6. can stand alone
Qualities of an effective executive summary:

7. should highlight the benefits of working with

your company or acquiring your products
and/or services.
What to remember in writing an executive summary

 Remove jargons, technical terms and

acronyms.
 Highlight valuable information with precise,
factual data supported in the documents.
 Use active, direct language tailored to the
target audience’s expertise level.
 Delete repetitive information,
recommendations, messages or data.
What to remember in writing an executive summary

 Include the appropriate financial information

for the intended audience including the
amount of funding you seek (if that is the
objective)
 Remove clichés, busswords or unnecessary
phrases.
 Edit for brevity.
 Include a conclusion and describe the desired
outcomes, solutions or recommendations
A
The EXECUTIVE SUMMARY
The Executive Summary
Name of Enterprise
Location
Descriptive Definition of the Project
Long Range Objective
Highlights of the Project
Marketing Assumption used and Summary of Finding Conclusion
Marketing Feasibility
Technical Feasibility
Financial Feasibility
Socio-economic Feasibility
Management Feasibility
 NAME OF THE ENTERPRISE

• Name and nature of your business, and relevant insights

about your industry.
• Mission of the Company (e.g. Purpose /Unique Selling Points)
• • Summary of Market Opportunity (e.g. problem
solved/market size/trends)
• • Summary of key aspects of the Company (people, finance)
• • Summary of Vision of the Company (5 years hence)
 Name of the Enterprise (sample)

Kusinera Filipina is a restaurant that serves a Philippine

Culinary ambassador that offers tourists & locals the best of
Filipino dishes whose recipes have been sought out from various
parts of this nation straight from the region where it originated
from. The Name Kusinera Filipina comes from the idea of home
cooked meals “lutoniInay”. The word “kusinera” is the translation
of the English word Female Cook and the word Filipina stands for a
maiden of the country Philippines which is best known for their
passion and devotion in cooking. The company aims to employ a
new strategic campaign in boosting tourism through exposure and
advocacy of native Filipino Culinary excellence and promote
Filipino culture.
 LOCATION

Where your company

is located
 Location (sample)
Kusinera Filipina is located at Adriaticost.Brgy. 698,
Zone 76 Ermitta, Manila (in front of Robinsons Manila).
Situated in Manila, The Heart and Capital of the Philip-
pines, the strategy employed behind this location is as
follows:
•Most Foreign Nationals regard Manila as one if not
the most prominent place in the Philippines being
the Capital.
•Filipino’s first socialized community took its roots in Manila
•Manila is the epitome of the Filipino lifestyle, as the Filipino culture is
very evident in the people and infrastructures in Manila
•Manila holds a lot of Historical pieces in the Nation’s background,
which also serves as attraction for tourists and locals alike.
 Location (sample cont’)

Sample
Expansion remains as a concept for prominent
places in the country. The idea of situating
branches of Kusinera Filipina in various parts
of the nation would depend on the business’
success and social impact (with in a time
frame of 5 years).
 Descriptive Definition of the Project

It describes what business you are in, what your business will do, what
are your goals for your business. This section includes the following:

Mission Statement: All companies should have a brief mission statement

explaining their reason for being and their guiding principles.
Company Goals and Objectives: Goals are your long range plan – where
you want your business to be. Objectives are the steps you use to achieve
your goals.
Business Philosophy: What is most important to you in your business?
Descriptive Definition of the Project

The rule says that the project

description is written well and
efficiently if it is , ,
and .
 Description of the Project

• Project Description is a formally written declaration of the

project and its idea and context to explain the goals and
objectives to be reached, the business need and problem to be
addressed, potentials pitfalls and challenges, approaches and
execution methods, resource estimates, people and
organizations involved, and other relevant information that
explains the need for project startup and aims to describe the
amount of work planned for implementation.
 Descriptive Definition of the Project
SAMPLE
Kusinera Filipina has its nature of being a “Casual Restaurant” providing
the best quality of Filipino food without compromise to the quality food
it serves. The restaurant Kusinera Filipina deems it necessary to promote
the country nationwide. Considering the factors that affect the diverse
pool of tourists and locals that draw fascination from the country’s
culinary excellence, Kusinera Filipina comes as an answer to the demand
of culinary accessibility and perfection. The country’s complex
geographical setting and complex water separation has made it a
challenge for locals and foreign nationals to obtain access to various
regions of the country. Kusinera Filipina functions to consolidate all
original Filipino recipes and showcase through true Filipino Culture at a
very reasonable cost.
 Long Range Objectives of the Project

Performance goals of an organization, intended to

be achieved over a period of five years or more.

Long-term business goals are designed to look three

to five years into the future. Any well-run business
will have clear and defined long term goals that set
the direction of the company and short term
objectives that drive those long term goals
 Long Range Objectives of the Project
SAMPLE
•Five-year projection (branch expansion) 2 branch additions
to the existing Main branch both with- in the National Capital
Region (NCR)
•Ten-year projection (branch expansion) 3 other main
branches established in the other 2 main branches of the
Philippines one in Cebu (to represent Visayas) one in Davao
(to represent Mindanao)
•Boost tourism and local Cultural Patronage in the Philippines
 Long Range Objectives of the Project
SAMPLE
•Be the number 1 tourist destination in terms of Culinary preference
• Be the number 1 tourist destination in terms of Culinary preference
•Be the number 1 local food establishment that caters to local citizens
•Raise awareness of the country’s culinary and cultural excellence
•Globally promote the country through _____
•Promote local employment
•Contribute to the local economy’s performance
•Preserve the Filipino Culture
B
 Example: Executive summary outline

• What pressing and important

problem are you solving or what
opportunity are you addressing?
• How are you solving this
problem or tapping this opportunity?
 Example: Executive summary outline

• Who are your customers

(target market) and how will you make
money?
• What is your
product or technology? What is the
underlying magic? What makes your
company special?
 Example: Executive summary outline

• What is your
go-to-market strategy?
•
Who do you compete with? What can
you do that they cannot? What can
they do that you cannot?
 Example: Executive summary outline

• What are
your financial projections for the next three
to five years? What are your key
assumptions and metrics to achieve these
projections?
Who is on your team? Why are they
special?
• Where are you now?
What are the major and immediate
C
 Alternative method of writing an executive
summary:

• Business name and location

• Business concept
• The purpose of the business plan
• How and what products/services you plan to sell
• Projected sales and profits
• Who will operate the business
• What need you are trying to fill in the marketplace or What
problem you are trying to solve for customers
• Any fact or news you don't want overlooked
D
 basic format of an executive summary:

• Introduction, be sure to know your audience

• Table of contents in the form of a bulleted list
• Explain the company’s role and identify strengths
• Explain the need, or the problem, and its importance
• Recommend a solution and explain its value
• Justify said solution by explaining how it fits the organization
• Strong conclusion that once more wraps up the importance of
the project
E
Example: Executive summary outline

• Problem: What pressing and important problem are

you solving or what opportunity are you
addressing?
• Solution: How are you solving this problem or
tapping this opportunity?

• Business model: Who are your customers and how

will you make money?
Problem- consists of a short story that concisely identifies the problems the product is designed to solve.
Educate us – what is the current state of the world? Tell us – why is this a problem, and for whom is it a
problem? Inspire us – what could a customer achieve with the product that currently isn’t possible? Use
declarative sentences with simple words to communicate each point.

• For example:
• Small web-based merchants are currently unable to sell their
goods online due to their inability to process credit cards.
Processing credit cards requires a merchant to acquire a merchant
account from their bank, something that is currently prohibitively
expensive for small online merchants. At the same time,
customers are currently hesitant to disclose their credit card
number to merchants on the Internet, due to the risk of fraud. As
a result, many merchants are unable to capitalize on the World
Wide Web to reach and sell to new customers.
Solution - This section consists of a few paragraphs that concisely describe the product and how it
addresses the problem outlined in the previous section. It is best to describe the product in terms of
the benefits to the customer, instead of focusing on the features of the technology. Why would this be
better for the customer? What could they achieve that they couldn’t before?

• For example:
• PayPal provides an easy-to-integrate web-based payment service
that can be used by any merchant to accept payments over the
Internet. Users create a PayPal account linked to their bank
account, and use it to pay for goods without revealing their credit
card or banking information. PayPal transfers money between
customers and merchants, and protects both parties from
fraudulent transactions. Merchants get access to paying customers
they are currently unable to access without a merchant accounts,
and customers gain the ability to make risk-free online purchases.
Business Model-This section consists of a few paragraphs that define the market
opportunity that the product is designed to capture. It’s important to cover the
estimated size of the market, the estimated growth of the market, and the
characteristics of the target customer.

• For example:
• Online retail sales in 1999 reached $X dollars, a growth of X% over
the previous year. By 2005, Jupiter Research estimates that online
commerce will comprise $X dollars annually, or X% of all retail
sales. Currently, only X% of the X small merchants making less
than $X annually are currently exploiting the Internet to reach
customers online. In a recent poll, X% of these merchants
indicated their inability to secure a merchant account as the
major barrier to them selling online. A web-based payment
processing system would remove this barrier, and permit an
estimated $X in additional online transactions to occur annually.
 Example: Executive summary outline

• Product and technology: What is your product or

technology? What is the underlying magic?
What makes your company special?
• Marketing and sales strategy: What is your go-to-
market strategy?
• External environment and competition: Who do you
compete with? What can you do that they
cannot? What can they do that you cannot?
 Example: Executive summary outline

• Financial analysis and projections: What are your

financial projections for the next three to five
years? What are your key assumptions and
metrics to achieve these projections?

• Team: Who is on your team? Why are they special?

• Implementation roadmap: Where are you now? What

are the major and immediate milestones?
F
5 Crucial Parts of an Executive Summary

In two to three sentences, provide a

brief description of the project, its
purpose, and the main problem or issue
it was supposed to resolve or address.
5 Crucial Parts of an Executive Summary

Provide a brief history of the project and cite a

particular event which led to its conception. Do not
forget to mention if the project is the first of its kind or
a part of a series of projects.

It is also good to mention here if the project is carried

out in partnership with other organizations or
institutions, or if it has been funded by one.
5 Crucial Parts of an Executive Summary

Discuss what departments are involved, how they

participate, what their contributions are—and
how long it takes for completion. Give an account
of the key challenges and the problems or issues
encountered during the project’s implementation.
Also, highlight how the team can resolve and
address such issues.
5 Crucial Parts of an Executive Summary

Provide a brief discussion of the results and key

findings of the project and how the organization
can use this information. Briefly, discuss how the
project resolved the central problem or issue it was
to address, and whether the project really provided
a solution to the problem or issue at hand.
5 Crucial Parts of an Executive Summary

Briefly, explain how the findings and results will

be translated into actual policy or strategy. If there
will be changes as a consequence of the creation of
a new policy or strategy, discuss how they will
impact the organization, the resources needed, and
other matters the shift will entail such as any new
procedures, guidelines, or business directions.
SOURCES

• https://www.rowan.edu/home/sites/default/files/Rohrer%20College%20of%20B
usiness/feasibility-study.pdf
• https://www.surveygizmo.com/resources/blog/how-to-write-executive-
summary/
• https://www.surveygizmo.com/resources/blog/how-to-write-executive-
summary/
• https://www.thebalancesmb.com/writing-a-business-plan-the-executive-
summary-1200840
• https://captureplanning.com/articles/92131.cfm
• http://www.untag-
smd.ac.id/files/Perpustakaan_Digital_1/BUSINESS%20PLAN%20The%20Business%2
0Plan.pdf
• https://www.academia.edu/28329532/D2FF6_feasibility_study_sample
• http://templatelab.com/executive-summary-
examples/#Executive_Summary_Example
SOURCES
• https://www.proposify.com/blog/executive-summary
• http://www.businessdictionary.com/definition/long-term-
objectives.html
• https://edwardlowe.org/how-to-create-a-long-range-plan/
• https://mymanagementguide.com/feasibility-study-reporting-steps-to-
writing-a-feasibility-study-report-fsr/
• https://www.examples.com/business/proposal-executive-summary-
example.html
• https://www.smartsheet.com/write-executive-summary-examples
• https://www.proposify.com/blog/executive-summary
• http://content.moneyinstructor.com/1254/company-description.html
• https://mymanagementguide.com/how-to-write-a-project-description-
key-criteria-and-steps/
Appendices

• file:///C:/Users/user/AppData/Local/Temp/Temp1_Integrated-
Resort-Proposal-Executive-Summary-
Example.zip/Integrated%20Resort%20Proposal%20Executive%20Sum
mary%20Example.pdf
• Template #9
• Template #6
• D2ff6