Communication in managment

Instructor Name : Rana Khalid

Student Name : Aya Qattoush
 Out Line:
• Definition of Communication
• Goals of communication
• Communication process
• Barriers of communication
• Types of communication
• Organizational Communication
• Methods of communication
• Summary
Definition of Communication
• Communication is a process by which
information is exchanged between individuals
through a common system of symbols and signs
of behavior
Goals of communication
• Providing knowledge about company goals, how
to perform a job, standards for acceptable
behavior, needed changes, and so on

• Motivating organizational member- for

example, by determining valences, raising
expectancies and instrumentalities, assigning
specific and difficult goals, and giving feedback.
cont’
• Controlling and coordinating group activities-for
example by communicating roles, rules, and
morns, and avoiding duplication of effort.

• Expressing feeling and emotions such as positive

and negative moods, excitement, and anger
Communication process
 Barriers of communication

• Language
• Personal interests
• Emotions
• Inflection
• Environment –Noise
• Culture
• Gender
• Time
• Lack of knowledge
Types of communication
• Communication according to medium that used
1)Verbal
2)Non Verbal

• Communication according to number of persons

1)Intrapersonal communication
2)Interpersonal communication
3)Group communication
4)Mass communication
Organizational Communication
• Organizational communication is the exchange
of information, ideas, and views within and
outside the organization. Organizational
communication indicates communication not
only in business but also in hospitals, churches,
government agencies, military organization, and
academic institutions. Every organization
whether business or non-business has some
specific goals and stakeholders. Attainment of
those goals depends on successful
communication
Levels of communication in organization

Downward communication Upward communication

Cont’
• Downward communication flows from
superiors to subordinates.

• Upward communication flows from

subordinates to superiors.

• Horizontal communication flows from

people who are on the same level of the
organization.
Cont ;
Forms of Organizational Communication
• Internal operational communication:
Communication that occurs for carrying out
operations of the organization

• External operational communication:

Communication with external parties or groups
Key Differences Between Internal and
External Communication
• Internal Communication refers to the communication which takes place
among the participants within the business organization. On the
contrary, external communication is a communication that occurs
between the organization and other individuals, groups or
organizations.

• Internal communication can be formal or informal but external

communication is mostly formal and highly documented

• Both internal and external communication are regular but the frequency
of internal communication is relatively higher than that of external
commnication.
Cont’
• Internal communication aims at transmission of information between
various business units and departments. Conversely, external
communication focuses on maintaining relationship or exchanging
information with the parties external to the business.

• Internal communication aims at transmission of information between

various business units and departments. Conversely, external
communication focuses on maintaining relationship or exchanging
information with the parties external to the business.
Methods of communication
Summary
• Successful communication requires understanding
by both (sender and receiver)
• Verbal and non verbal message must be congurnt .

• The communication process include : sender,

message ,encoding, Noise ,receiver, medium ,
decoding , feedback .

• Communication in organizations occurs in :upward

,downward and lateral directions .