VOLTAGE WHEY SUPPLEMENT

THE FUTURE OF FITNESS

MARKET EVALUATION
▪ The market for energy supplements is estimated to be worth more than $1.2 billion
in retail sales in 2010, and while young, male consumers are the target audience for
most energy supplement producers.
▪ According to overall sales report, annual growth rates in the energy supplements
segment - powdered/liquid protein beverages, energy bars and energy drinks - have
been above 20 per cent for each of the last five years.
▪ Foods and beverages sold on an energy platform have caught re with consumers,
propelled by a mixture of innovative guerrilla marketing, an "individuality through
consumerism" youth culture, and increases in participation in physical recreation
activities.
MARKET TARGET
▪ We are now developing marketing programmes to include women, young and old,
as well as occasional athletes, rather than just professional athletes and body
builders.
▪ As the industry continues to grow, so does the variety of potential customers, from
extreme sportsmen and women to the office worker taking a meal replacement at
his desk.
▪ Almost 20 per cent of those who consume energy bars/RTD are doing so as a meal
replacement, and the proportion of women consuming these products as meal
replacements is much higher (25 per cent) than men (9 per cent).
▪ Males are interested in stamina while females are interested in weight loss or
becoming leaner. Because the two sexes have such different perceived needs, new
brands and positioning for women are likely to be needed to move the consumption
needle for women, the researchers said.
MARKET TARGET(CONT.)
▪ The majority of energy supplement consumers are aged 18-24, but even in this core
market there is still substantial room for growth, and companies are unlikely to
change their marketing strategies too much.
▪ But the real deal suggested that in order to achieve real penetration of the market,
companies would have to turn some of their marketing efforts to older consumers.
▪ Consumers over age “55” are increasingly active, are joining health clubs, and are
therefore more likely a strong potential market for energy supplements.
FUTURE MARKET PREDICTION
▪ So in order to turn the score up
“instant ready to whey protein drink”
with different flavour should be
produce more as per the predicted
demand rate for the next 5 year.
INTRODUCING