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  • Social Media Plan: Mitsubishi Electric India

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    dhanraj
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    Mitsubishi Electric India is planning a new social media strategy for Facebook starting in February 2018. Their analysis of the past year found they posted 75 times with average engagement of 970 likes, 34 comments, and 29 shares. Their plan is to post 52 times in the coming year with content about their history, topical posts, and facts about Japan. They aim to boost each post's reach through targeting demographics, interests, and behaviors, with a Rs. 3000 boost per post. Their goals are 25,000-160,000 daily reach and 550-3100 post engagements, for a total reach and engagement of over 26 lakh people and 70,000 likes respectively. The total annual budget is around

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    Proposal Final 26-2-2018

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    Mitsubishi Electric India is planning a new social media strategy for Facebook starting in February 2018. Their analysis of the past year found they posted 75 times with average engagement of 970 likes, 34 comments, and 29 shares. Their plan is to post 52 times in the coming year with content about their history, topical posts, and facts about Japan. They aim to boost each post's reach through targeting demographics, interests, and behaviors, with a Rs. 3000 boost per post. Their goals are 25,000-160,000 daily reach and 550-3100 post engagements, for a total reach and engagement of over 26 lakh people and 70,000 likes respectively. The total annual budget is around

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views13 pages

    Social Media Plan: Mitsubishi Electric India

    Uploaded by

    dhanraj
    Mitsubishi Electric India is planning a new social media strategy for Facebook starting in February 2018. Their analysis of the past year found they posted 75 times with average engagement of 970 likes, 34 comments, and 29 shares. Their plan is to post 52 times in the coming year with content about their history, topical posts, and facts about Japan. They aim to boost each post's reach through targeting demographics, interests, and behaviors, with a Rs. 3000 boost per post. Their goals are 25,000-160,000 daily reach and 550-3100 post engagements, for a total reach and engagement of over 26 lakh people and 70,000 likes respectively. The total annual budget is around

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    SOCIAL MEDIA PLAN

    MITSUBISHI ELECTRIC INDIA


    FACEBOOK ANALYSIS LAST ONE YEAR

     75 POSTS
     970 AVG LIKES
     34 AVG COMMENTS
     29 AVG SHARES
    OPTIMAL POST LENGTH

    “141-280 Characters”
    AVERAGE ENGAGEMENTS BY DAY
    NEW PLAN STARTING FEBRUARY 2018
    CONTENT BUCKET

     History and evolution of Mitsubishi Electric


     Topical posts
     Did you know facts about Japan
    INORGANIC REACH
    We will boost every post with Rs. 3000 based on

    • Demographics

    • Interest

    • Behavior
    TARGET AUDIENCE

     India: New Delhi, Delhi, Ahmedabad, Gurgaon, Mumbai, Pune, Bangalore, Chennai, Kolkata, Noida

     Age: 20 – 55

     Interests like Air conditioning, GE, GE Energy, General Electric Company, Sustainable energy, Social
    Environment, Executive Director, Hitachi, Toshiba, Mitsubishi, Electronics, Electric Motor & Consumer
    Electronics etc.
    REACH & ENGAGEMENT WITH BOOST OF RS. 3000 PER POST

    a) Reach 25,000 - 160,000 people daily

    b) Post Engagement – 550-3100

    Note: Post engagement can be no. of likes, shares and


    comment. It depends upon the type of post on which
    audience is participating.
    TOTAL REACH & ENGAGEMENT

     Posts: 52
     The total no. of post likes: 70,000 (or more)
     The total no. of inorganic reach: 26,00,000 (or more)
    COMMERCIALS (WITH BOOST)

     Rs 18000 per month


     Boost per post – Rs 3000
     Total: Rs.2,16,000 (Basic cost) + Rs.1,56,000 (Boost Cost) + 66960 (taxes) = Rs. 4,38,960
    THANK YOU!!

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