COMPEGENCE

Team members:
Radha Kishan Thakur
Shaurya Singhal
Avinash Kumar
Dhanraj Kattimani

Product Development Possibilities (Define self-contained BI and Analytics Package

Catering to The Function)
Approach and model:

 Understand the business goals of our customers and quantify them.

 Segmenting the customer base with RFM analysis.
 Segmenting them on the basis of demographics, behavior (new or returning).
 Performing market basket analysis based on the products utilized by the customers.
 Working with UI and UX to figure out how to streamline the interface and overall
user experience.
 Working with Sales and Marketing to suggest Product messaging.
 Checking the effectiveness of promotional activities.
 Optimizing customers business decisions by our analysis
Business Development, Marketing & Sales

 Targeted Webinars invite example through Microsoft Reactor, Edureka meetup.

 Blogs on domain focused products, tool offerings.
 Partnership and reachout with different Mid Sized Companies.
 Social Media Presence through social channel through Hootsuite and build the
brand.
 Create mass emailing through Mailchimp and Collect Surveys across Personas.