Magazine Website Analysis

Research

The positioning of the logo
being central to the top of the
page immediately makes it
clear to the reader who’s
website it is. However it is quite
small in comparison to other
imagery on the page. This could
connote that the content is
more important than the brand
name. It could be assumed that
viewers of the website are
already aware of the magazine
itself and have come to the
website for additional content.
Navigation bar is placed right at
the top of the page where it is
easily accessible, the viewer can
immediately start to find the
areas of the website they wish
to access. This allows them to
become engaged with the
content faster.
The overall colour scheme follows the
colours of the magazine logo. This
effectively helps the company to
create a sense of brand identity
between the website and magazine.
Mojo Magazine
Immediate call to action to get the
person viewing the website to
subscribe to the magazine, due to its
positioning at the top right hand side
of the page after seeing the logo and
the navigation bar the viewers eye is
led to the ‘subscribe’ button.
This allows the website to engage
people who are not already reading
the mojo magazine, whilst the rest of
the website offers additional content
to those who do already.
Displaying the front cover of the next
issue of the magazine not only informs
readers of what is to come the next
month but, in addition to this if
someone who doesn’t already read
the magazine decides to look at the
website they may see an artist they
like on the cover of the magazine, this
not only helps to engage the reader
and make them want to know more,
but it could motivate the viewer to
visit the shop to buy a copy of the
magazine when it comes out. Knowing
the magazine isn’t quite out yet and
that they have to wait to read it
creates a sense of excitement.

The navigational tools are in a
light colour, and are not a bar
across the top of the page. It is
harder to notice it due to this,
this could connote that the
contents of the main homepage
is more important and they
would like viewers to see that
first before any of the rest of
the website.
There is very minimal text on
the homepage, this is effective
because it means that people
only have to read what they are
interested in, without having to
read through a lot of extra text
that is not of any particular
relevance to their taste.
The website has a very simple,
minimal colour scheme, the
green stands out boldly against
the white and the black text is
clearly visible and legible over
the white page.
Entertainment Weekly
Very simple, subtle call to action
for the viewer to subscribe to
the physical magazine. It
doesn’t look as though they are
trying to force the reader to
subscribe, but it is still quite
eye-catching as it is at the top of
the page in a bold font, meaning
readers are more likely to
notice it, however it doesn’t feel
like the decision is being forced
upon them.
Overall the homepage is
extremely visual, very reliant on
photographs to engage the
viewer, this allows the reader to
find actors, musicians, or
programmes they are interested
in based on images or short
titles.
 The inclusion of a ‘trending’
section is effective because it
The very busy navigation bar
helps the reader find things that
makes it clear that they have
other people are interested in
plenty of content on the
fast, or current things that are

NME
website to engage the readers.
going on within the world of
In addition to this is shows a
entertainment.
range of different areas in
which they cover.

The bright colours of the images

creates a great contrast from
the black and white colour
scheme of the website. All of
the text stands out vividly from
the plain white background.
Again this website is very visual,
and mostly made up of images,
this again helps to engage the
reader as they can quickly
locate stories they are
interested in based on the
people they are seeing in the
images.