Initial name ideas

oReverb oAmplify
oTurntable
oOffbeat oAll of these ideas are words commonly used
within music. I thought Medley and Fusion
oGroove worked well as it shows how not only a mixture of
artists are included in the magazine from a range
oRemix of genres, but it also shows how a range of
different media products are covered such as
oMedley music and film.
oInterlude oI also liked amplify because to amplify is to make
something louder, making it bolder and stand out
oFusion more which I personally feel is one of the aims of a
magazine.
oElevate Entertainment
 Initial Name Ideas
After further research I have been able to narrow down my possible name choices after
discovering that some of these names are existing products. Such as:
o Amplify
o Fusion
o Reverb
o Offbeat
o Remix
Initial Name Ideas
Of the remaining names I decided to ask 15 people from within the target demographic (Of 16-25 year olds) which title they felt was the
most effective.

Turntable Groove Elevate Entertainment Interlude

2 5 1 7

I decided to ask one of the people who selected ‘Interlude’ what influenced their decision:
• ‘Interlude seems like an appropriate name for an entertainment magazine as one pauses the rest of their activities for the day in order to read the
magazine, whereas the others seem to carry a less direct link to the nature of the magazine. Turntable seems rather outdated as a mass audience of
16-25 year olds haven't experienced listening to music on a turntable in the same way in which an older demographic have and groove seems to be
more focused towards music, but your magazine intends to have film related articles as well, and finally ‘Elevate Entertainment’ seems rather wordy,
rather than a short catchy title. Overall ‘Interlude’ seems to match the overall theme of the magazine best.’