SUSTAINABILTY

OF NETFLIX
BUSINESS RESEARCH METHODOLOGY PRESENTED BY –
Darshan Datir – 06
Sanket Paranjpe – 25
Shiva Suryakumar – 39
Akshay Sood – 41
Suresh Thevar – 43
Yogeshwar Suresh - 49
 OBJECTIVES
• To find the factors influencing sustainability of
Netflix in India.
• Proposing new solutions to increase
sustainability -
• Cable operators begin providing Netflix subscription
• Netflix broadcast live sports and soap operas along
with regional languages
 METHODOLOGY
• We made questionnaire
containing 2 sets of questions for
Netflix users and non-users
• Questions were formulated to –
• Understand the strong points of Netflix
• Analyse the viewpoint to new solution
proposed
• The primary data was collected
from over 103 respondents
 NETFLIXERS VIEWPOINT
• Sample Size – 61
• Mean – 4.28
• Median – 4
• Standard Deviation –
0.878
 NETFLIXERS VIEWPOINT
• Sample Size – 61
• Mean – 3.39
• Median – 4
• Standard Deviation –
1.23
 NETFLIXERS VIEWPOINT
• Sample Size – 61
• Mean – 4.13
• Median – 4
• Standard Deviation –
0.956
 NEW METHODS ANALYSIS
• Proposed Method - Do you think cable operators should start
providing Netflix content along with regular channel
packages?
NETFLIX SUBSCRIBERS NON - NETFLIX SUBSCRIBERS
 NEW METHODS ANALYSIS
• Proposed Method - Should Netflix broadcast live sports events like IPL, EPL, NBA etc
• INDEPENDENT SAMPLE t – test
• Hypothesis
• H0: Broadcasting sports will equally effect Netflix Subscribers and Non-Subscribers
• Ha: Broadcasting sports will not equally effect Netflix Subscribers and Non-Subscribers

• t = (x1 —x2)
  / (σ1 / √n1 + σ2 / √n2),  where
• x1 = mean of Netflix Users = 3.295
• x2 = mean of non Netflix Users = 3.381
• n1 = size of Netflix Users = 61
• n2 = size of Non-Netflix Users = 42
• σ1 = standard deviation of Netflix Users = 1.453
• σ2 = standard deviation of Non-Netflix Users = 1.396

• tcal = 0.214
• ttab = 1.66 (Df = 100, two tailed t-test) ; Accept Null Hypothesis
 NEW METHODS ANALYSIS
• Proposed Method - Should Netflix include soap operas and good regional content in respective local languages?
• INDEPENDENT SAMPLE t – test
• Hypothesis
• H0: Including Soap Operas and Regional Content will equally effect Netflix Subscribers and Non-Subscribers
• Ha: Including Soap Operas and Regional Content will not equally effect Netflix Subscribers and Non-Subscribers

• t = (x1 —x2)
  / (σ1 / √n1 + σ2 / √n2), where
• x1 = mean of Netflix Users = 3.442
• x2 = mean of non Netflix Users = 2.667
• n1 = size of Netflix Users = 61
• n2 = size of Non-Netflix Users = 42
• σ1 = standard deviation of Netflix Users = 1.258
• σ2 = standard deviation of Non-Netflix Users = 1.262

• tcal = 2.17
• ttab = 1.66 (Df = 100, two tailed t-test) ; Reject Null Hypothesis
 CONCLUSION
• Factors Influencing Sustainability of Netflix in India –
• Original Content
• Subscription Charges

• Response to new solutions

• Cable operators begin providing Netflix subscription
• Positive can be implemented
• Netflix broadcast live sports and soap operas along with
regional languages
• Will help in retaining the current subscribers but will not help in gaining new ones
 LIMITATIONS
• The sample size was relatively small for statistical analysis

• Methods/Instruments used to collect data has limited an

ability to conduct through analysis

• New proposed methods are based on assumptions finalized by

the group
NETFLIX & CHILL