WHAT IS COMMON IN THE FOLLOWING

PICTURES?
PUBLIC
COMMUNICATION
CHRISTIAN P. CEŇIDOZA
Reporter
PUBLIC COMMUNICATION
It is also called “impersonal
communication”, may involve a
salesman and a customer, a priest and
a parishioner, or a policeman and a
lost child.
It involves communication over a
large group of people.
Communication is categorized as
public communication because it
targets a large, diverse audience
which can either be in real time,
recorded messages, or delayed
broadcast, among other media.
In public communication, a party speaks
to a group of people. The same is true of
public written communication, where a
party writes a message for a small or
large group. It involves communication
between a speaker and an audience. This
audience may range from just few
people to thousands or even millions of
people.
The aim of the speaker is usually to
inform or to persuade the audience to
act, buy, or think in a certain way.
The speaker or writer may ask
questions, and engage the audience in
a discussion, but the dynamics of the
conversation are distinct from the
group communication, where
different rules apply.
EXAMPLES OF PUBLIC
COMMUNICATION
 Public Speaking Events
State of the Nation Address
EXAMPLES OF PUBLIC
COMMUNICATION
 Political Debates
EXAMPLES OF PUBLIC
COMMUNICATION
 Church Sermons
MASS COMMUNICATION
 It is the process of exchanging
information through mass media to
large segments of the population.
 In other words, mass communication
refers to imparting and exchanging
information on a large scale to a
wide range of people.
 It includes television, radio, social
media, and print media.
EXAMPLES OF MASS
COMMUNICATION
 News
EXAMPLES OF MASS
COMMUNICATION
Commercial advertising
EXAMPLES OF MASS
COMMUNICATION
Political Campaigning
EXAMPLES OF MASS
COMMUNICATION
Print media