Presented by

Ankita Zunjar
 COMPANY PROFILE :-
 CEO of Haldiram’s – Rajendra Agrawal

 Board of Directors - Board of Directors ( Mr. Pankaj,

Anand, Amit, Ashish & Umesh Agarwal) and
Management Team (Dr. A.K Tyagi (Pres), P.K. Agarwal
(Consultant) , Rahul Kathuria , VK Gupta, Mr. A.K. Tyagi)

 Managing Director of Haldiram’s – Ashish Agrawal

 Founder – Shivkisan Agrawal

 Headquarter’s - Nagpur
 Background
 Haldiram's was founded in 1937 by Shri Ganga Bhishen Agarwal as
a retail sweets and namkeen shop in Bikaner, Rajasthan.
 Starts from the time of british in India 1937.
 Bikaner is the land of Rajputs-Rajasthan.
 Aggrawal family established a sweet shop in Bikaner.
 Vision
Be the trend setter in the field of tasty and healthyeasting to
achieve sustainable growth.
 Mission
Review, Recreate and Rediscover the trend of healthy eating
and innovate and invent fresh new methods to nourish and delight
to serve everyone
  PRODUCTS
 Sweets and Namkeen
 Savouries
 Ready To Eat
 Frozen Food
 Confectionery
 Wafers
 Beverages
 Nuts
 Condiments
 Gift Packs

Slogun – “ Har Khushi Mein Khaas”

 COMPETITORS OF HALDIRAM’S
 Snacks
Bingo
lays
kurkure,
oye oye,
Diamond
Some local regional players
 Namkeens
Bikaji
Bikaner wala,,
bikano,,
Balaji
Lehar
Some local regional players
Papad
Lijjat
ikaji
Some local region players
Sweets
Bikanerwala
Bengali sweets
Bikaner
Syrups
Roohafza
Kisan
Dabur
Ready To Eat (RET)
Milk maid
Nestle
 Percentage of shares of other
markets with Haldiram’s

 Namkeens share in Gaziabad  Chips share in ghaziabad

market market

Sales Sales

Others

1st Qtr Bikano

Balaji ITC

Bikanerwala Haldiram

Haldiram Lays
Oyes