DECATHLON SURVEY

INTRODUCTION

• Decathlon is a French sporting goods retailer. With over 1500 stores in 49

countries, is the largest sporting goods retailer in the world.
• Founded by Michel Leclercq in 1976.
• It started to expand in India in 2009.
 DIFFERENT DEPARTMENTS IN THE STORE
They have departments like communication department, ecommerce
department, finance and accounts department, logistics department, retail
department, production department, IT department.

Store layout: build on sport basis.

Place to try out the products
Complimentary products.
 FACILITY MANAGEMENT
Best quality products at affordable prices.
Spacious store to provide good and relaxing environment to consumer.
AC to maintain a comfortable environment.
CCTV cameras to prevent shrinkage.
Cleaning process.
Fire extinguishers in case of any emergency.
Proper parking facility and availability of lifts and wheelchairs.
 BRANDS AND CATEGORIES
• Quechua, Tribord, Fouganza, Simond, Kipsta, Geologic, Oxelo and many
other.

• Categories: Fitness, Gym, Yoga, Trekking, Cricket, games, Cycling, sports

electronics, Running, Archery, swimming equipments, surfing, clothing and
many other.
 INVENTORY MANAGEMENT
• Managing orders.
• End to end tracking.
• Getting real-time shipping rates and choosing a shipping partner wisely.
• Through POS system which makes everything easier to manage stock.
• Checking inventory levels.
 SHRINKAGE, LOSS AND PREVENTION
The store has 24/7 CCTV surveillance facility which guards the store to prevent
any shrinkage. The store has 4 security guards and when customer goes out
then proper checking is done and if he purchases anything then bill is
checked and matched with the product purchased.
The store has a separate security room in which a security guards keeps a
check on the store.
Thank You