PVR OPERATES 2 LOYALTY

PROGRAMS

 First completely digital loyalty program by  Sapphire Card for PVR Directors Cut guests
company
 Benefits include:
 Acquired 46 Lakh members since its launch in
Oct 2017  Complimentary movie tickets, select Wine
Labels by the Glass and table at The Den's
 Customers earn PVR points on purchase of Jazz Gigs
tickets, food and beverages
 Dedicated Relationship Manager
 Following benefits accrue from 1st visit:
 Two Hour Priority Booking
 Redeem 50 points for Rs. 50 discount
 Exciting 10% cashback on Tickets
 Vouchers sent to registered mobile number
 Added benefits on birthdays and events  40% discount (upto Rs.2,000) on in-audi
F&B
 Exclusive channel partner offers
BENEFITS PITFALLS
• Increase in Footfall with CAGR of 5% for • Rewards un-loyal customers as well
FY16-18 • Rewards volume over profitability
• Highest spend per head amongst top 4
multiplex
Source: Company players
website