FANCY FINESSE EVENTS

BUSINESS PLAN
Prepared by:

Nur Kesuma Bt Ishak 2017403804

Nur Adrianna Bt Adam 2017441478
Siti Zulaikha Bt Zulkefli 2017680442
Nur Aqilah Ainaa Bt Sahrol 2017644738
Umul Jasrina Bt Sied Abd Jalil 2017635534
INTRODUCTION
 INTRODUCTION

Name of Nature Industry Business Date of

commencement
Factor in Business
business of profile location selecting prospects
• 1.1.2020
business the
• Fancy • Organize • A10,
Finesse variety Kampung proposed To provide
• Service
Events of events Baharu business affordable
Batu
with Empat, • Fulfil yet high
unique 35400 customers’ quality
elements Tapah, needs service
Negeri
Perak
BUSINESS PLAN PURPOSE

• As a guideline for managing the business

• To convince relevant parties of the
investment potential of the project
 Name of the Address Telephone Fax number E-mail
business
Fancy Finesse A10, Kampung 05-1234567 05-7654321 fancyfinesse@gmail
Event Baharu Batu Empat .com
35400 Tapah, Perak

BUSINESS BACKGROUND

Form of business Main activity Date of Registration Date of

registration number Commencement
Partnership Event planning October 12th 2019 134497 January 1st 2020
 Initial capital
Name Shares (RM)

Nur Kesuma binti Ishak 10,000

NAME OF • BANK ISLAM
THE BANK
Siti Zulaikha Binti Zulkefli 10,000

BANK • 05061234567890
Umul Jasrina Binti Sied Abdul Jalil 10,000 ACCOUNT
NUMBER
Nur Adrianna Binti Adam 10,000

Nur Aqilah Ainaa Binti Sahrol 10,000

PARTNERS
BACKGROUND
 Name Nur Kesuma Binti Ishak
Identity card number 990909-14-6454
Permanent address No 14 Jalan 13 D Selayang Baru, 68100 Batu Caves,
Selangor
Correspondence address No 14 Jalan 13 D Selayang Baru, 68100 Batu Caves,
Selangor
Email address nurkesuma97@gmail.com
Telephone number 017-6987301
Date of birth 9th September 1999
Age 20 years old
Marital status Single
Academic qualification 1. Diploma in Applied Science in UiTM
2. Bachelor of Science in Marine Technology in
GENERAL MANAGER
UiTM
Course attended Economic Entrepreneurship
Skills 1. full energy to drive towards success
2. able to maintain a peaceful and safe work
environment
Experience English and Math Assistant in KUMON
Capital contribution RM10,000
 Name Siti Zulaikha Binti Zulkeflli
Identity card number 990407-05-6782

Permanent address 3600, Jalan RJ 5/17, Taman Rasah Jaya, 70300

Seremban, Negeri Sembilam

Correspondence address 3600, Jalan RJ 5/17, Taman Rasah Jaya, 70300

Seremban, Negeri Sembilan

Email address ctikhazul99@gmail.com

Telephone number 011-14350257
Date of birth 7th April 1999
Age 20 years old
Marital status Single
Academic qualification 1. Diploma in Applied Science in UiTM
ADMINISTRATION
MANAGER 2. Bachelor Science in Medical Studies

Course attended Event Management & Design

Skills 1. diligent and hardworking
2. can work in team
3. punctual in time
Experience Sales Assistant
 Name Umul Jasrina Binti Sied Abdul Jalil
Identity card number 990224-07-6182

Permanent address No 5, Lorong Talang Lima, 13600 Perai, Pulau Pinang

Correspondence No 5, Lorong Talang Lima, 13600 Perai, Pulau Pinang

address
Email address jasrina.jalil@gmail.com
Telephone number 011-24107356

Date of birth 24th February 1999

Age 20 years old
Marital status Single
Academic qualification 1. Diploma in Applied Science in UiTM
OPERATION MANAGER 2. Bachelor of Arts (Hons) Fine Art, USM
Course attended Business Camp, Kuala Lumpur on 5th October 2016

Skills 1. ability to delegate

2. ability to work under pressure
3. ability to work effectively on several projects at a time
Experience Event Coordinator (May 2016- June 2018) at ART Events &
Design, Penang
Capital distribution RM10,000
 Name Nur Adrianna Binti Adam
Identity card number 990618-10-5046

Permanent address No 89, Jalan S2 E4, Garden Homes, Seremban 2,

70300 Negeri Sembilan
Correspondence address No 89, Jalan S2 E4, Garden Homes, Seremban 2,
70300 Negeri Sembilan
Email address adrianna.adam@gmail.com
Telephone number 010-2978131
Date of birth 18th June 1999
Age 20 years old
Marital status Single

MARKETING Academic qualification 1. Diploma in Applied Science in UiTM

MANAGER 2. Bachelor in Biomolecular Science

Course attended Chemistry, Biochemistry, Medicine

Skills 1. has nursing skills
2. dependable and enthusiastic
3. good team work skills
Experience Assistant Mangager, Busana Al-Ahmad
Capital contribution RM10,000
 Name Nur Aqilah Ainaa Binti Sahrol
Identity card number 990328-08-7214
Permanent address No 27, Laluan BG Perdana 18, Taman Batu Gajah
Perdana, 31550 Pusing, Perak
Correspondence address No 27, Laluan BG Perdana 18, Taman Batu Gajah
Perdana, 31550 Pusing, Perak
Email address aqilahainaa1999@gmail.com
Telephone number 016-5539674
Date of birth 28th March 1999
Age 20 years old

FINANCIAL MANAGER Marital status Single

Academic qualification 1. Diploma in Applied Science in UiTM
2. Bachelor of Food Science and Technology
Course attended Food Science & Quality
Skills 1. able to speak 4 languages which is Bahasa
Melayu, Mandarin, English and Korean
2. able to work under pressure
Experience Food Inspector in SGS
Capital contribution RM10,000
MARKETING
PLAN
 MARKETING PLAN

SERVICE DESCRIPTION TARGET MARKET MARKET SIZE

• Potential Couples / Young Adults

• Wedding planning
• Corporate Organizations
• Showers & parties Market Target Target
• Religious Organizations Population
• Birthday party planning Segment Market (%) Market
• Political Parties / Politicians
• Corporate event planning Students 700 20 140
• Outdoor party planning • Households / Families
Families 1,000 30 300
• Event planning consulting and • The Government (Public Sector)
Advisory Service Corporate 1,500 50 750
• Schools (High Schools, Colleges
and Universities)
• Sport Organization
 Market Total Potential
Target Market Potential Purchase
Segment Purchase (RM)/month
(RM 750/event x 1 event)
Students 140 1 event/month x 140 =
105,000

RM 750/event x 2 events
Families 300 2 events/month x 300 =
450,000

(RM 750)event x 3
Corporate 750 3 events/month events) x750 =
1,687,500
TOTAL 2,242,500

Market size per year = RM 2,242,500 x 12 = RM 26,910,000

NOTE: The calculation for RM 750/event was derived from:

RM 15/pax x 50 pax(minimum) = RM 750/event

 ANALYSIS OF COMPETITORS MARKET SHARE
COMPETITORS STRENGTHS WEAKNESSES No. Companies In (%) value
• High cost
• Well known • High minimum Before After
Top Events
• Large market share pack
requirement 1. Top Events 30 25
• Limited
Kesatria Event • Strong employee 2. Kesatria Event
20 19
service Management
Management attitudes
availability
3. Andante Event Planner 50 46
• Marketing &
• Inflexibility of 4. Fancy Finesse Events
Andante Event technical expertise
staff working - 10
Planner • Large range of
hours
services
 SALES PROJECTION/FORECAST

YEAR MONTH SALES COLLECTION (RM)

Month 1 1,701,650

SALES FORECAST Month 2 1,808,200

Month 3 1,889,400
Month 4 2,148,080
Month 5 2,085,000
Month 6 2,418,760
CASH COLLECTIONS FOR SALES Month 7 2,428,030
Month 8 2,428,100
In the month of sale 40% Month 9 2,467,660
Month 10 2,498,100
After month of sale 60% Month 11 2,517,020
Month 12 2,520,000
Total 100% 2020 Total Year 1 26,910,00
2021 Total Year 2 27,448,200
(increase by 2%)
2022 Total Year 3 28,271,646
 MARKETING STRATEGY
SERVICE STRATEGIES

BRAND QUALITY AFTER SALES

SERVICES

• Provide services in Offer high quality • Would always call our customer
planning any kind of events services : to ask them either the services
for our customers we provided satisfy them or not
• Use the latest LED
• Do multicultural events as screen • That way, we can always improve
we know the requirement
of each culture our services to be better than
• Can transmit before
• Can get fast approval from screening in real
local government agencies time to overseas • After sales service is important
if the event is being done location because it can help to convince
outdoor customer to buy our services in
the first place
LIST OF MARKETING PERSONNEL
POSITION NO. OF PERSONNEL
Marketing Manager 1

Total 1

SCHEDULE OF TASK AND RESPONSILBLITIES

POSITION TASK & RESPONSIBILITIES

 Develop new advertising plans to improve the brand and reputation of the
company.

Marketing Manager  Helping company by maximizes its revenue and market share thereby
providing satisfaction to the consumers.

 Organize and analyse surveys and market research and generate services
report
SCHEDULE OF REMUNERATION

EPF SOCSO
MONTHLY
POSITION NO. CONTRIBUTION CONTRIBUTION TOTAL (RM)
SALARY (RM)
(RM) (RM)

Marketing
1 2,600.00 338.00 44.65 2,982.65
Manager

TOTAL 1 2,600.00 338.00 44.65 2,982.65

Marketing Budget
Marketing Budget
Particulars Fixed Assets Monthly Total
Expenses Expenses
(RM) (RM) (RM)

Fixed Assets
Signboard 5,000.00 - 5,000.00
Office Furniture and fittings 2,715.00 - 2715.00

Office Equipment 111.00 - 111.00

Working Capital
Remuneration - 2,982.65 2,982.65
Travelling Expenses - 500.00 500.00
Office Supplies - 250.00 250.00
Stationeries - 105.00 105.00
Total 7,826.00 3,837.65 11,663.65
OPERATIONAL
PLAN
 Greet the client

Invite the client into discussion room

4.2 OPERATIONAL PROCESS

Get relevant information on the desired event from the client.

Brief the client on the term and condition, options on scale event and

payment.

Get the client to sign on agreement form once the client is confirmed to use

our service.

Send client to the door

Work on the event planning

Check the items and materials needed for the event

Related items are placed in a separate storage room for reference.

Transfer the items needed for the event into vehicle for transportation to

the venue on the day of the event.

Set up the preparations on the venue

 PRODUCTION PLANNING

BUSINESS HOURS
o Average sales / month : RM 2,242,500
o Price / per event : RM 750 Day Time
o No. of Output / month : RM 2,242,500 / RM 750
Monday – Thursday 9.00 a.m. – 5.30 p.m.
: 2990 events / month
Friday Close
o Working days : 25 days
o No. of Output / day : 2990 events / 25 days Saturday - Sunday 9.00 a.m. – 3.00 p.m.
= 120 events / day
LIST OF OPERATION PERSONNEL
POSITION NO. OF PERSONNEL
Team development 2
Event coordinator 2
Total 4

SCHEDULE OF TASK AND RESPONSIBILITIES

POSITION TASK & RESPONSIBILITIES

Development team In charge of the designs, layouts and publicity of an event

Event coordinator In charge of making sure that everything is going according

to a planned schedule.
SCHEDULE OF REMUNERATION

EPF SOCSO
MONTHLY
POSITION NO. CONTRIBUTION CONTRIBUTION TOTAL (RM)
SALARY (RM)
(RM) (RM)

Development
2 2,000 x 2 = 4,000 260 x 2 = 520 35.85 x 2 = 71.70 4,591.70
team

Event
2 1,500 x 2 = 3,000 195 x 2 = 390 27.15 x 2 = 54.30 3,444.30
coordinator
OPERATIONS OVERHEAD OPERATIONS BUDGET

NO OVERHEADS COST (RM)

Item Monthly Expenses (RM)

1. Contingency 200
Remuneration 8,036
2. Utilities:
- Water bills 50
Mileage claim 300
- Electricity bills 400
- Indah Water 8 (per month)
Consortium Raw materials 2,150
- Phone bills 250

Utilities 708
Contingency 200
3. Mileage claim 300

TOTAL 1,208 TOTAL 11,394

OPERATIONS LAYOUT
ADMINISTRATION
PLAN
ORGANIZATION CHART

NUR KESUMA BINTI ISHAK

GENERAL MANAGER

SITI ZULAIKHA BINTI UMUL JASRINA BINTI SIED ABDUL NUR ADRIANNA BINTI ADAM NUR AQILAH AINAA BINTI SAHROL
ZULKEFLI ADMINISTRATION JALIL
MARKETING MANAGER FINANCIAL MANAGER
MANAGER OPERATIONAL MANAGER
LIST OF ADMINISTRATION PERSONNEL

POSITION TASK & RESPONSIBILITIES

GENERAL MANAGER 1

ADMINISTRATION MANAGER 1

FINANCIAL MANAGER 1

OPERATIONAL MANAGER 1

TOTAL 4
SCHEDULE OF REMUNERATION

POSITION NO. MONTHLY SALARY EPF SOCSO TOTAL (RM)

(RM) CONTRIBUTION CONTRIBUTION
(RM) (RM)

GENERAL MANAGER 1 2,700.00 351.00 46.35 3,097.35

ADMINISTRATION 1 2,500.00 325.00 42.85 2,867.85
MANAGER
OPERATION MANAGER 1 2,400.00 312.00 41.15 2,753.15
FINANCIAL MANAGER 1 2,300.00 299.00 39.35 2,638.35
TOTAL 4 9,900.00 1,287.00 169.70 11,356.70
 Administrative Budget
Particulars Fixed Assets Monthly Expenses Other Total

ADMINISTRATIVE BUDGET
Expenses (RM) Expenses
(RM) (RM) (RM)
Fixed Assets
Land & Building - 2,300 - 2,300.00
Office Furniture and fittings 10,760.00 - - 10,760.00
Office Equipment 7,760.00 - - 7,760.00
Vehicle (office use only) 146,000.00 - - 146,000.00

Working Capital
Remuneration - 11,356.70 - 11,356.70
Travelling Expenses - 500.00 - 500.00
Office Supplies - 250.00 - 250.00
Stationeries - 105.00 - 105.00

Pre-Operations
Deposit (rent, utilities, etc.) - - 1,150.00 1,150.00
Business Registration & Licenses - - 50.00 50.00
Insurance & Road Tax for Motor - - 600.00 280.00
Vehicle
FINANCIAL PLAN
CONCLUSION
o Fancy Finesse Events will strive to be well-known for the extraordinary services
and concepts provided with great passion on top of the reasonable prices.

o We are convinced that our business will be successful by always prioritizing

customers satisfaction and meeting the exact needs of our customers.

o Also, the expenses discussed in the financial plan will always be studied every
now and then to assure a 100% profitable business achieved and maintained.

o We will always be encouraged to take any chances whether directly or indirectly

in order to improve our business performances in the future undertakings