INFOGRAPHICS

EMPOWERMENT TECHNOLOGY
R.V. TRIA
Application of infographics
Typically, infographics are used online
Companies create a blog post, write a
short keyword description and
promote through social media routes –
Facebook, Twitter, Email,
Newletters etc
This route alone proves to be
unbelievably powerful and great
infographics can potentially spread
virally, reaching hundreds of
thousands of a targeted audience
Since 2010, searches for infographics
have
increased by 800%
Can infographics be
applicable offline?
 OUTDOOR ADVERTISING
Outdoor advertising is using
environmental spaces to reach
consumerson the move or in public
places
 It is the fastest growing traditional
medium over the past decade,
with an estimated spend of £880
million in 2010
 It can enable reaching a large
number of consumers quickly or it
can be used to target a specific
population in a distinct location
 Positives of infographics in outdoor
advertising
Assurance to connect with
hundreds of people, 24/7
Flexibility – advertisements can be
placed in areas where they are
most likely to be effective
Opportunity to be creative
Less intrusive, not pushy
advertising
Target the untargeted – increase
brand awareness & potentially
attract new people
 Negatives of infographics in outdoor
advertising
 Not targeting can be risky.
 If not placed appropriately, it becomes a glance medium and
not really engaging. Infographics on a billboard for example
usually only draws 2-3 seconds of attention: not enough to digest
it and be effective.
 Hard to measure effectiveness. Online you are able to see a
wealth of information through analytics, but it is only really
through surveys that you can measure the effectiveness.
 Outdoor advertising by nature are longer campaigns and
therefore come at a higher cost.
 Prime locations will come at a premium cost and usually
Be Unique

One of the most important aspects of

designing an effective infographic is to
make it engaging and memorable
with a unique twist on something that
everyone can relate to. You need to
design something unique that will
capture the attention of the audience
you are seeking to draw in
Keep It Simple

Even though you want to shoot for

interesting and unique, don’t
throw in so much detail and
extraneous information that the
audience is overwhelmed by
everything going on in your
infographic.
Be Creative and Bold

For a truly impactful design that

gets your message across, it’s
important to make sure that your
main message is bold and obvious.
It also needs to be creative
enough to just give it that special
little twist.
Less Is More

Keeping your text minimal

will most likely produce
more impact than a
page full of words.
The Fortune is in the Forwarding

The final and most important

thing you want from an
effective infographic is a
simple way for people to
share it with their friends.
 Reasons why infographics are
important
It makes info more appealing
It shows valuable idea
It is attention-grabbing
It is easier to understand
It lessens boredom
 Reasons why infographics are
important
It awakens one’s interest
It is accessible
It is more persuasive
It is memorable
It can easily relay info
 activity
 Students will create an infographic to share knowledge and data
about science topic (earth Science)
 To Create The process begins not with making the infographic, but with
research. Students will need time to research their selected concept as
well as think about how they will visually convey it. Assess for
understanding and comprehension of the content as they as they
collect and clarify information.
 Infographics, especially those that include lots of data, ALWAYS include
citations. Take a moment to remind your students to capture citations
for information they are including in their posters.
 printed and to be submitted AUGUST 13 2019
 by 7 member/ group