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Tastee Snax
Cookie
Company (B)
Group No. - 327 Kunal Nawandar (161327)
Madhur Mehta (161329)
Parag Jyoti Borah (161337)
Pratul Batra (161338)
Tridibesh Basak (161361)
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Background

 Negative Publicity regarding fat consumption

 Declining market share.

 Decision to launch no-fat cookie

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Project Planning

 Kevin, VP marketing decided to use CPM scheduling

technique.

 He selected project coordinator from each department.

 For Project manager he selected Katy Motte, who is

having six year experience with the organization.

 Katy conducted various project coordination meetings

with key department managers.
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Activities

The three major group of activities:

 Research and Development

 Marketing

 Advertising and Promotion

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Overall Project Network

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Critical Path-I

 B1: Perform Focus Group

 A2: Complete Product Development
 B5: Perform Taste Test
 B6: Review Results and Choose Product
 A4: Prepare Manufacturing Specifications
 A5: Produce for Test Market
 B9: Run Test Market
 B11: Evaluate Test Market Result Financially
 A6: Order Special Equipment
 A7: Receive and Install Special Equipment
 A8: Produce Product
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Critical Path-II

 B1: Perform Focus Group

 A2: Complete Product Development
 B5: Perform Taste Test
 B6: Review Results and Choose Product
 A4: Prepare Manufacturing Specifications
 A6: Order Special Equipment
 A7: Receive and Install Special Equipment
 A8: Produce Product
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Project Planning

 Kevin wanted to shorten the implementation time.

 Duration shortened by each week would allow Tastee

Snax to capitalize on peak demand period and gain
market share quickly.

 Motte analyzed various tasks by matching them with

employee skills and developed the list of tasks that could
be crashed.
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List of Activities that could

be Crashed
Activity Original Crashed Additional Additional
Time Time Cost Cost per
week
A3 Develop special equipment 5 wks 3 wks $2,200 $1,100
list
A4 Prepare manufacturing 6 wks 3 wks $3,900 $1,300
specifications
A7 Receive and install 6 wks 4 wks $7,000 $3,500
equipment
B2 Develop and test packaging 10 wks 8 wks $3,200 $1,600
and product names

B5 Perform taste test 4 wks 3 wks $1,700 $1,700

B6 Review results and choose 4 wks 3 wks $3,000 $3,000
products