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  • Objective: - To Reposition Palmolive To A Premium, Aspirational Personal Care Brand - To Revitalize The Brand Perception

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    Pooja Yadav
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    The objective of the document was to reposition Palmolive as a premium aspirational personal care brand and revitalize its brand perception. The idea proposed moving Palmolive's current brand image which is highly focused on something, though the document did not specify what the current brand image is focused on.

    Original Description:

    Colgate Transcend case

    Original Title

    Colgate Transcend

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    The objective of the document was to reposition Palmolive as a premium aspirational personal care brand and revitalize its brand perception. The idea proposed moving Palmolive's current brand image which is highly focused on something, though the document did not specify what the current brand image is focused on.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    35 views1 page

    Objective: - To Reposition Palmolive To A Premium, Aspirational Personal Care Brand - To Revitalize The Brand Perception

    Uploaded by

    Pooja Yadav
    The objective of the document was to reposition Palmolive as a premium aspirational personal care brand and revitalize its brand perception. The idea proposed moving Palmolive's current brand image which is highly focused on something, though the document did not specify what the current brand image is focused on.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    OBJECTIVE:

    • To reposition Palmolive to a premium, aspirational personal care


    brand
    • To revitalize the brand perception

    IDEA:
    • Current brand image: highly focused on
    • Moving

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