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  • Outside in Strategy

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    Gojo
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    The document discusses two approaches to strategy - inside-out thinking and outside-in strategy. Inside-out thinking focuses on extracting maximum short-term returns from existing assets, while outside-in strategy observes the market and customers to offer what they need. The document uses Liz Claiborne Inc. as an example of a company that used an outside-in strategy, founding as a fashion design company and learning what professional women needed through retailers before expanding.

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    Outside-In-Strategy

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    The document discusses two approaches to strategy - inside-out thinking and outside-in strategy. Inside-out thinking focuses on extracting maximum short-term returns from existing assets, while outside-in strategy observes the market and customers to offer what they need. The document uses Liz Claiborne Inc. as an example of a company that used an outside-in strategy, founding as a fashion design company and learning what professional women needed through retailers before expanding.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    18 views6 pages

    Outside in Strategy

    Uploaded by

    Gojo
    The document discusses two approaches to strategy - inside-out thinking and outside-in strategy. Inside-out thinking focuses on extracting maximum short-term returns from existing assets, while outside-in strategy observes the market and customers to offer what they need. The document uses Liz Claiborne Inc. as an example of a company that used an outside-in strategy, founding as a fashion design company and learning what professional women needed through retailers before expanding.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Outside/In

    Perspective of
    Strategy
    Strategy Success Paradox
    •Protecting the status quo
    •Developing strength and internal capabilities to move

    forward
    Inside-Out Thinking​ •Extracting the maximum short-run return from current

    assets
    •Eg- Apple

    •Observes the market, get to know the customers


    •Then offer what customer need
    Outside-In Strategy
    •Eg- Liz Claiborne Inc.

    2 Presentation title 20XX


    Introduction
    • Liz Claiborne Inc. founded in 1976
    as fashion design company
    • Professional Women’s clothing
    through high-end departments stores
    • Retailers were required to buy entire
    collection and display in a particular
    way
    • By 1991, Sales- $2 billion and Net
    Income- $219 million

    3
    4 Customer value Imperatives

    Click icon to add picture Click icon to add picture

    Be a Customer Value Capitalize on the Capitalize on the


    Innovate new value Customers as an Asset brand as an Asset
    Leader for Customer

    President Chief Operations Officer

    4 Presentation title 20XX


    Conclusion
    • Generating economic profits over the long
    term involves strategies that are built and
    renewed through a customer value lens, and
    illuminated by deep market insights
    • When a firm has moved a customer from
    focusing on a single transaction or purchase
    to a sense of loyalty to the company, profits
    accelerate.

    5
    Thank you

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