Guided By – Prof.

Bhibhas Presented by –

Yogesh Thakre
 INTRODUCTION

1. IKEA is a Sweden multinational group.

2. IKEA design and sell the readymade furniture, kitchen appliance and home
accessories.
3. IKEA is the largest furniture retailer since 2008.
4. It was founded in Sweden by 17 year old carpenter Ingvar Kampard in 1943.
5. IKEA headquarter is situated in Delft, Netherland.
Business Model Canvas of IKEA
 Value Proposition

• Stylish furniture at affordable price

 Customer Segment

• Price conscious customer

• Students
• Young families
 Channels

• Website
• Interior Planner
 Customer Relationship

• Delivery and Assembly by IKEA

• IKEA catalogue
• Online assistance
• Family Card
 Revenue Streams

• Lending
• Service fees
• Franchise fees
 Key Activities

• Development of new markets

• Marketing & Branding
• Managing logistics of supplies
 Key Resources

• Efficient Supply Chain Management concept

• IKEA brand
• Facilities stores, depots & factory
 Key Partnership

• Social Initiative partners

• Key suppliers
 Cost Structure

• Manufacturing
• Equipments
• Logistics
• Advertisement
• Human Resources
Thank You