Lesson 2:

Types of
Communication
COMMUNICATIO
N
AN
D
CONTEXT
2
 Communication
 communication is generally
defined as the exchange of
thoughts, ideas , concepts ,and
views between or among two or
more people, various contexts come
into play.
3
 Context
 It focuses on certain
communication processes and even
groupings of people that constitute
a communication situation.

4
Communication
According to
Mode
6
7
 Verbal
and
Non-Verbal
Communications
8
According to Bovee and others:

“Verbal communication is the expression of information

through language which is composed of words and grammar.”

According to Penrose and others,

“Verbal communication consists of sharing thoughts thought
the meaning of words.”

9
 ADVANTAGES
1. It saves time
2. Feedback
quickness
3. Most convenient
10
DISADVANTAGE

• No
rectification
11
''According to Himstreet
and Baty,

“Non-verbal
communication includes
any communication
occurring without the use
12
 ADVANTAGES

1. Used to repeat the

verbal message
2. Quick expression of
message
13
 DISADVANTAGES

1. Not everybody
prefers
2. Difficult to
14
15
16
17
18
19
20
 Verbal
Communication
 It is a type communication that uses VISUALS to
convey information and/or messages .

 examples are signs, symbols, maps, graphs, diagrams,

emojis or emoticons etc.

It is how symbols are interpreted and give information.

21
 It is important that the receiver of the
message is able to decode the meaning
correctly by contextualizing the
information received. And visual
communication now occupies an
important place in any work environment.

22
Advantage of Visual
Communication in
Technology
23
 The speakers/presenters should be
mindful of the contents of their
presentation since wrong and irrelevant
information may lead to
miscommunication or communication
breakdown

24
 Types of
communication
According to
INTERPERSONAL
COMMUNICATION

26
 Interpersonal Communication came from
the Latin word “inter” which means between,
among, and together.

27
INTRAPERSONAL
COMMUNICATION

28
Intrapersonal Communication came from
the Latin word “intra” means within or inside.
Intrapersonal Communication means talking to
one self.

29
 EXTENDED
COMMUNICATION

30
31
Extended communication involves
the use of social media

Since extended communications is

public in nature, speakers are expected
to be prepared when they speak, making
their language more formal
32
ORGANZATIONAL
COMMUNICATION

33
Organizational Communication

 it refers to communication that

takes place in business environment

34
 Two Types of
Organizational Structure:
FORMAL and INFORMAL
 Formal Organizational Structure

 Formal structure allows

communication to take place via
designated channels of message
flow between position in the
organization.

36
4 APPROACHES OF
COMMUNICATION
 Downward communication  Upward communication is
is the type that flows from bottom-up in which
upper to lower positions subordinates send
communication to their
superiors/bosses.

38
 HORIZONTAL COMMUNICATION
 it is lateral in approach as it take place among people
belonging to the same level but coming from different
departments or units.

39
 CROSSWISE COMMUNICATION
 it is diagonal in nature as employees from
different units or departments working at
various levels communicate with each other.

40
 Informal Organizational Structure

 it comes from unofficial

channels of message flow.

41
 Organizational Culture
 is defined as the values and
behaviors that contribute to the
unique social and psychological
environment of an organization.

42
INTERCULTURAL
COMMUNICATION

43
 Itis the study and
application of knowledge
on “cultural
perceptions and symbol
systems” of people
belonging to different
cultures.

44
 Types of intercultural
communications

 Verbal

Non-Verbal
45
46
 Types of
Communication
According to
Purpose and
 FORMAL
COMMUNICATION

48
 Formal Communication

 employs formal language

delivered orally or written form

 refers to interchange of
information officially
49
 INFORMAL
COMMUNICATION

50
 Informal Communication

 certainly does not employ

formal language

 also known as grapevine

51
52
 Difference of Formal and Informal
Communication
Formal Communication Informal Communication

• Official communication • Grapevine communication

• Superior and subordinate • Friends and relatives
• More accurate • Less accurate
• Visual, Written and • Verbal
Symbols

53
 THE END
THANK YOU!
54