DIGITAL DISRUPTION: 3D PRINTING

WHAT’S INSIDE

EMERGING USE CASES AND

1 BUSINESS MODELS

2 3D PRINTING: QUICK
OVERVIEW
3 INDUSTRY ADOPTIONGS
BENEFITS AND CHALLENGES

4 CURRENT TREND AND WAY

AHEAD

5 COLLABORATIVE
ANALYSIS
EMERGING USE CASES AND MODELS
 CHANGING CUSTOMER DEMANDS……

I NEED TO HAVE SPECIFIC I NEED TO HAVE SUNGLASS OF I NEED TO HAVE OPTIONS OF I NEED TO HAVE BASE VERSION I WANT LIGHTWEIGHT YET I WANT DURABLE AND
MY OWN SPECIFIC DESIGN VARIOUS BARCELET TO OF MY MOBILE WITH ADD-ONS STRONG RUNNING SHOES SOPHISTICATED OLED SCREENS
SHOES FOR SUMMER HOLIDAY
CHOOSE FROM OF DIFFERENCE CHOICES
…. LEADS TO NEW BUSINESS USE CASES…..

APPAREL INDUSTRY:
• MORE AND MORE DEMAND FOR INNOVATIVE TRENDS AND CUSTOMIZATION
• PRESSURE FOR ALWAYS BETTER PERFORMANCE SUPPORT OR BOOST

FURNITURE/HOME FURNISHING INDUSTRY:

• ECO-FRIENDLY PRDUCTION AND CUSTOMIZABLE SOLUTION
• FLEXIBLE AND CHEAPER PRODUCTION

TRANSPORATION INDUSTRY:
• FASTER AND MASS PRODUCTION
• COMPLEX YET COST-EFFECTIVE
… FORCE MANUFACTURERS TO CHANGE BUSINESS MODEL,

MASS CUSTOMIZATION MASS MODULARIZATION

EMERGING
MASS VARIETY MASS COMPLEXITY
BUSINESS
MODELS

MASS SEGMENTATION MASS STANDARDIZATION

… EXPLOITING THE STRENGTHS OF EMERGING

TECHNOLOGIES.
3D PRINTING: A QUICK OVERVIEW
JOURNEY OF 3-D PRINTING SO FAR
• Hideo Kodama and Chuck Hull – Invention of 3D Printing
Unexpected Journey:
• Limited use, Fused Decomposition Modeling and Slicing
1980 - 1990

• First Commercial 3D-Printer (EOS GmBH)

A decade of industry acceptance and • New Technologies like InkJet Print
growth: 1999 - 2000 • Commercial Organization started using to achieve precision

• Commercial Space to Home

Domestication of 3D Printer:
• Rapid adoption across industry from prototyping to build
2000- 2010

Rapid and widespread Manufacturing to a new scale, precision, accuracy, ease of use
acceptance: 2010- 2019 And innovative effort using 3D Printer (3D printed gun, house,
Car, NASA, human bone)
3D PRINTING PROCESS CHAIN
PRE-PROCESS:
• PREPARATION OF 3D DIGITAL MODEL (CAD,
3D SCANNING, 3D MODELLING,
MARKETPLACE)
• SLICING
• PROCESS SET-UP

IN-PROCESS:
• PHYSICAL REALIZATION OF THE OBJECT
• DIFFERENT TECHNIQUES USED TO PRODUCE
THE OBJECT BASED ON MATERIAL USED (e.g
CLIP, MULTIJET FUSION etc.)

POST-PROCESS:
• POST-CURING
• SANDING AND VAPOUR FINISHING
• COATING AND ASSEMBING
• REMOVAL OF WASTE AND SUPPORT STRUCTURE
THE VIRTUOUS CIRCLE

Increased Large
Adoption By Ecosystem Of
Manufacturers Suppliers

More Applications At
Lower Cost
MANUFACTURING TECHNIQUE: MULTIJET FUSION

• 12 times as fast and 50% cheaper compared to injection molding technique .

• Can be placed in stores nearest to customers in case of last mile delivery for ease of
acquiring customer information.
• Useful for development of B2B and B2C products.
• Based on adoption of hybrid of Mass Customization and Mass Modularization Business
Model.
• Adopted for production of exoskeletons for military and defense drones and custom
shoe insoles.
MANUFACTURING TECHNIQUE: CLIP

• 25 times as fast as conventional stereolithography.

• Useful for developing products with intricate designs and highly segmented markets like
components designed specifically for B2B products .
• Adopted for production of complex non-linear shapes like nozzles for Vita-Mix’s
commercial mixers.
• Based on adoption of hybrid of Mass Complexity and Mass Segmentation Business
Model.
MANUFACTURING TECHNIQUE: AEROSOL JETTING

• Saves space and assembly cost as it allows for electronic circuits and components to be
embedded in the product.
• Useful for high-volume manufacturing of standard products in B2B and B2C category.
• Adopted for production of embedded antennae for mobile phones(LITE-ON) and high
efficiency solar cells.
• Based on adoption of hybrid of Mass Modularization and Mass Standardization Business
Model.
MANUFACTURING TECHNIQUE: INKJET PRINTING

• 20% to 40% cost saving in production and fewer defects.

• Useful for high-volume manufacturing of standard products in B2B category.
• Adopted for production of flexible OLEDs for wearables and mobile displays. Major
buyers are LG and Samsung.
• Based on adoption of Mass Standardization Business Model.
MANUFACTURING TECHNIQUE: AUTO-PARALLEL PRINTING

• Fully automated system .

• Useful for manufacturing of products in B2B and B2C category.
• Adopted for production of surgical guides for health care industry and dental molds and
crown models .
• Based on adoption of Mass Standardization Business Model.
INDUSTRY ADOPTION BENEFITS AND
CHALLENGES
3D PRINTING IS DISRUPTING ALL THE INDUSTRIES

3D PRINTING
 INDUSTRY ADOPTION OF 3D PRINTING (SNAPSHOT)
IKEA: Home furnitute
American Pearl:
MakieLab: Fashion Pearl Jewelry
Dolls
Israel Air Force: Jets
Matter.io: MIT+Cornell
collaboration: share 3D Hersey: Chocolate,
designs sugar Lab

BMW: Luxury Car Boeing: Military and

Nike: Footwear commercial Plane

Sumitomo: Metal, Infra,

Deutsche Bain: Railway Foods, consumer goods DIY Rockets: Space Hasbro: Children
Rail and Station specific Rockets franchises
spare parts
GE, Pune: Additive
Manufacturing Plant
(Pan-Industrial)

Moduware: software
module on base unit
TOP 3D PRINTER MANUFACTURERS

https://investingnews.com/daily/tech-investing/3d-printing-
investing/top-3d-printing-companies/
BENEFITS

• Flexibility: Dynamic in nature

• Ability to customize products
• Respond quickly to shifts in market demand
• Cost effective both for mass production and specific design and development
• Faster time to market
• Highest level of precision
• Less Manufacturing wastage
• Less storage space
• Cater to complex design and development
CHALLENGES FOR 3D PRINTING BASED BUSINESS
MODEL

• Lack of flexibility to adapt new emerging technologies

• Skill and Experience with emerging technologies
• Material: Ability to use multi-material for printing is not yet explored
• Cost of acquiring Customer information: Specifically for Mass customization Model
• Managing Choice: Specifically with Mass Variety Model
• Ensure cost effective market segmentation
• Ensure cost effective product modules
• Ensure generic as well as specific technology
GAIN/RETAIN MARKET SHARE WITH CAPABILITY
OF 3D PRINTING
The additive technology can combine mass complexity and mass
customization in any variety-based business model to create separate line
of products and hence achieve product-differentiation and thus increase or
maintain Market share by
 Blocking out potential competitors by mass segmentation model.
 Dethroning the market leader by mass variation model.
 Coexisting with market leader by mass variation model.
 Overcoming rivals that have strong supply or distribution chain by mass
complexity model.
 Exploring and capturing new markets by mass complexity model.
CURRENT TREND AND WAY AHEAD
THE GLOBAL DISTRIBUTION OF THE ONLINE 3D
PRINTING DEMAND(2018)
3D Hubs, a network of manufacturing services,
came up with demand distribution map using
- a survey of 400 companies using 3D printing
- publicly available data from market analysts.
- and other sources

Other findings:
- California and UK : the most online 3D
printing savvy.
- 3D printing market : set to double in size
every three years.
LOOK BACK AT 2018
 A PEEK INTO THE FUTURE

• According to Wohler's Associates additive manufacturing represents approximately 0.4% of global manufacturing.
This figure is set to rise to 5% by 2050.

• McKinsey Global Institute research suggests that 3D additive manufacturing could have an economy impact of up
to $550 billion a year by 2025.

• GE, a major player in the direct-metal printing field, predicts that its metal business alone will surpass $1 billion in
annual revenue in the next couple years.

• 3D printing is emerging as a service with big players such as Siemens, Materialise, HP, GE and Deloitte partnering
up to provide an end-to-end 3D printing process, including consultancy services.

• BigRep, large format 3D printing specialists, and BASF, a global materials company will develop industrial 3D
printing materials for BigRep systems.
TRENDS AND WAY AHEAD
STANDARDIZATION – KEY TO ACCELERATED
GROWTH
• The best practices, regulations and benchmarks can provide a foundation to facilitate wider adoption – the major
benefits are Consistency and Meeting regulatory standards.

• Standard Development Organizations: ISO and ASTM International

• SDOs created a framework for 3D printing standards – the Additive Manufacturing Standards
Structure.

• The framework outlines –

• Materials
• Process and Equipment
• The treatment of finished parts
ACCELERATED GROWTH – A POSSIBILITY
 COLLABORATION – TO EXPAND THE REACH OF
3D PRINTING STANDARDS
• SLM Solutions Group has partnered with the German Institute for Standardisation(DIN) to
support Additive Manufacturing Steering Committee which aims to accelerate the commercial
viability of metal 3D printing.

• Collaboration between Oerlikon and Boeing is focused on standardizing materials and processes
for powder-based metal 3D printing of structural titanium components in aerospace and defence.

• ASTM International invested $300,000 into research projects within Additive Manufacturing Center
of Excellence targeting feedstock, process qualification, post-processing, and testing.

• Additive Manufacturing Center of Excellence founded by ASTM International in collaboration with

Auburn University, NASA, EWI, and the UK-based Manufacturing Technology Centre (MTC), is
focused on bridging R&D and standardization to fill key industry gaps.
3D PRINTING – BEYOND POSSIBILITIES
THANK YOU!

NACHIKETA ANJESH ABHEEK ABHISHEK