Thesis Presentation

By Muhammad Asad Saleem (60885)

Thesis Topic…

“EFFECT OF CORPORATE CULTURE ON PROJECT PERFORMANCE

OF TELECOM INDUSTRY IN KARACHI, PAKISTAN”
Content
 INTRODUCTION

 PROBLEM STATEMENT

 LITRATURE REVIEW

 RESEARCH METHODOLOGY

 FRAMEWORK

 HYPOTHESIS

 ANALYSIS

 CONCLUSION

 RECOMMENDATIONS
Introduction
 Corporate culture define as the combination of abilities, vision, mission,
and the daily parts of communication, linking, and operational
objectives that make the organizational atmosphere that infests the
way people work.

 Project performance is connected to the achievement or

disappointment of the project and normally estimated regarding the
projects allotted time and spending plan, quality detail and sponsor
fulfillment.
Problem Statement

Currently the telecom industry is facing challenges in implementing projects

successfully as expected to be completed within the specified period, budget and
excellence. Problems are due to lack of senior management support,
unavailability of required skills, lack of motivations and others which are mostly
related to the corporate culture of the company.

(SURAFEL SHEMELIS, JULY 2017).

Objectives

 To analyze the effect of Teamwork on Project Performance.

 To analyze the effect of Communication on Project Performance.

 To analyze the effect of Training & Development on Project Performance.

 To analyze the effect of Leadership on Project Performance.

Literature Review
Variables Authors
Corporate Culture Robbins and Judge (2013), (George and Jones,
2012), (Kandahar, 2007), Surafel Shemelis July 2017.

Project Performance Alfaadel et al (2012), (Storm and Janssen, 2004;

Schwalbe, 2010), (Attarzadeh & Ow, 2008), Surafel
Shemelis July 2017.

Teamwork Shujaat, Manzoor & Syed, 2014, (Delarue, 2008),

(Khan, 2012), (Fung, 2013), (Bradley, Klotz, Baur and
Banford, 2013).

Communication Khan (2012) , (Jumba 2013), (Toader et al, 2010),

Surafel Shemelis July 2017.

(Jumba, 2013), (Anike & Ekwe, 2014; Asfaw, Argraw

Training & Development & Bayissa, 2015), (Bulut and Culha, 2010).

(Purcell et al., 2004, p.1), Surafel Shemelis July 2017.

Leadership
Research Method & Design

Research Approach Research Design

 Deductive research approach  Quantitative research

Population Size Sample Size

 The population of this research is all  The sample size was determined by

employees who are working in a project defining the population size in the Rao

team in Karachi telecom industry. The software.The sample size is 362. The

population size related to my research questionnaire technique used to obtain

are approximately 6000. data from respondents.

Research Method & Design

Instrument of data collection

Research instrument for primary research consists
of a questionnaire which is crafted on the basis
of five Likert scale i.e. Strongly Agree (1), Agree
(2), Neutral (3), Disagree (4) and Strongly
Disagree (5).
Conceptual Framework

Teamwork

Communication
Project
Performance

Training &
Development

Leadership
Hypothesis

 H0: Teamwork has no effect on Project Performance.

 H1: Teamwork has an effect on Project Performance.

 H0: Communication has no effect on Project Performance.

 H2: Communication has an effect on Project Performance.

 H0: Training & Development has no effect on Project Performance.

 H3: Training & Development has an effect on Project Performance.

 H0: Leadership has no effect on Project Performance.

 H4: Leadership has an effect on Project Performance.
Correlation Analysis
H0: Teamwork has no effect on Project Performance.
H1: Teamwork has an effect on Project Performance.
H0: Communication has no effect on Project Performance.
H2: Communication has an effect on Project Performance.
H0: Training & Development has no effect on Project Performance.
H3: Training & Development has an effect on Project Performance.
H0: Leadership has no effect on Project Performance
H4: Leadership has an effect on Project Performance.
Statistical Test Applied

• Regression Analysis
Model Summary

Model Summary

Std. Error of the

Model R R Square Adjusted R Square
Estimate
1 .780 .609 .602 1.840

The model summary process shows that this method accounts for R = 0.780,
showing a strong positive linear relationship between dependent variables
(Project performance) and independent variables (team work,
communication, training & development and leadership).
Continue…(Results)
 Coefficients
Coefficients

Unstandardized Standardized
Model Coefficients Coefficients t Sig.

B Std. Error Beta

1
Teamwork
.527 .040 .597 11.163 .000
Communication
.494 .025 .623 11.958 .000
Training & Development
.645 .048 .698 10.626 .000
Leadership
.552 .047 .612 11.622 .000
Continue…(Results)

Coefficients
 Sig value of ind. Variables greater than 0.05 means the respective
hypothesis rejected, and lesser than 0.05 means respective
hypothesis is accepted.

 Since, all the Sig. P values are lower than 0.05 which means that,
all the alternative hypothesis are accepted.
Conclusion
 There is strong positive correlation between independent
variables and dependent variables.

 Hence, it is concluded that corporate culture dimensions

(teamwork, communication, training & development and
leadership) has significant relationship with project performance.

 If there is no teamwork, lack of communication , less training &

development and poor leadership it will affect the Project
Performance of the Project.
Recommendations

 In Industry there should be practicing of teamwork culture by

monitoring the activities assigned to project team members so that
each activities will be performed in team rather than at individual level.

 The management also improves their attitude towards the acquisition

and fair delivery of project specific trainings.

 The communication channels to adopt the advancement of

technologies so as to improve the project information in all direction.
 To find out the effect of corporate culture on project performance in
Telecom Industry is a broad topic which can be evaluated by the using
of different corporate culture dimensions like decision making, reward
and recognition, risk taking for creativity and innovation.
Questions

Thank you…