Segmentation

List Of benefits
• Mazda
• BMW
• Hyundai
• Chevrolet
• Opel
• Fiat
• Mitsubishi
• Mercedes
 List Of possible Segments
• Youth
• Business Men
• Women
• Families
• Employers
 Estimate The priorities
• 1-Youth
• Installment
• Economic Mazda
• Efficient Hyundai
• Design and dimensions
• Quality Fiat
• Performance
• 2-Business Men

• Luxury
• Comfort BMW
• Quality Mercedes
• Brand Image
• Efficiency Opel
3-Women

• Comfort
• Design and shape
• Colors Mitsubishi
• Practical Fiat
• Economy
• Safety
Hyundai
• Image
4-Family

• Interior Spaces
•
•
Options
Design
Opel
• Economy BMW
• Safety
• Number of passengers Mazda
• Low fuel consumption
5-Employers

• Economic Hyundai
• Safety
Mitsubishi
• Performance
• Low maintenance cost
Fiat
• Low fuel consumption Chevrolet
 Combination of segments
• According to Priority similarity

• Women+Employers