Professional Documents
Culture Documents
Vijay Kumar .A
Assoc. Professor
Dept. of CSE
NMREC
1
Outlines
• Data Analytics
• Analytics Vs Analysis,
• How it works
• Analytics Stages
• Methodology
• Tools
• Applications 2
Data is Powerful and Everywhere
Record
Field
Byte
Bit
What is Analytics?
• The science of using data to build models that lead to better decisions that add value
to individuals, to companies, to institutions.
How analytics works
• Analytics
• It is the science of wisely acquiring meaningful results
from given data using various methods and technologies.
• Aims at discovering pattern of variation from the given
data
• It helps to understand the future from past data and the
uncertainty related to business.
Data Modeling
Analytics: Analysis:
Analytics is the science of analysis Analysis is the process of breaking
whereby statistics, data mining, down a complex object into its
computer technology, etc. is used simpler forms.
in doing analysis.
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Data Science: A Multidisciplinary Field
Why Data Analytics
• Gather hidden insights
• Generate reports
• Perform market analysis
• Improve Business Requirement
Who is Data Analyst
• Statistics
• Data cleaning and Data Manipulation(EDA)
• Data Visualization
• Data Mining is a popular type of data analysis technique
Types of Data Analysis
Analytics types
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Data Analytics Life cycle / Methodology
DISCOVERY
DATA
PUT INTO USE PREPARING
DELIVER MODEL
RESULTS PLANNING
MODEL
BUILDING
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Data Analytics Life cycle / Methodology
Data Analytics tools
Microsoft Excel
R
Python
IBM Watson 22
Tools
Data Analytics applications
24
Application of Data Analytics:
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Financial services: Credit Retail: Promotions, demand
scoring, fraud detection, forecasting, merchandizing
pricing, claims analysis optimization
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• Sentiment Analysis – Unstructured data
• Recommendation systems – Netflix, Amazon
• Advertising on the Web
• Social-Network Graphs
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Summarizing Data
Summarizing is the process of Summaries differ based on the
converting huge amounts of type of data; and can be
raw data into a format that descriptive or graphical.
can be easily analyzed.
Marital Status Frequency
Population by Marital Status
3000 Single 203
2,580
2500 Married 2,580
2000
Widowed 334
1500
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