Major competitors:

Reason being:
Large customer base and footfall
Use of technology like RFID
Trained manpower
Better infrastructure/ambiance
Large category and assortments
Prime location and specious outlets
Woks on economies of scale which helps the customers to get discounts
Easy return policy
Provide experiential shopping rather than shopping only for necessity.
Provide different loyalty programs
 Quality standards and certificates
• Since the product are similar there is very less scope
of differentiation
• Customer service is the key

 ISO certificate for Quality Management

System: Big Bazaar
• Improve perceived quality of product/service
• Build credibility
• Government tenders.