SYNDICATE GROUP 9

Ashish Kumar Saini (ePGPx02.014)

Arshiya Ghazanfar (ePGPx02.022)
Abhishek Shukla (ePGPx02.027)
Vaibhav Ahuja (ePGPx02.039)
Namrta Narula (ePGPx02.046)
Vibhor Goyal (ePGPx02.047)
Burhanuddin Hussain (ePGPx02.049)
Siddhi Kochar (ePGPx02.081)
 INTRODUCTION
• Founded in August, 2014 by Nandan Reddy, Sriharsha Majety & Rahul Jaimini. Head office in Bengaluru, Karnataka.

• Operates in over 25 cities of India like Bangalore, Chandigarh, Chennai, Coimbatore, Dehradun, Delhi, Gurgaon,
Guwahati, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Lucknow, Ludhiana, Mumbai, Mysore, etc.

• Total valuation in the market is $1.3 billion.

SWIGGY KARO, PHIR

MISSION: To change the way India eats CHAHE JO KARO!!

VISION: To elevate the quality of life for the urban

consumers by offering unparalleled convenience
PRODUCT

Swiggy provides an online platform for ordering

from a wide range of listed neighborhood
partner restaurants and have their own fleet of
delivery personnel who pick up the orders from
the partner restaurants and deliver it to the
customers at their doorsteps.
Payment can be done online or on delivery for
all orders with no minimum order policy.
TARGET

18-55 YEARS OLD COLLEGE STUDENTS WORKING

PROFESSIONALS

E-COMMERCE CROWD THAT IS

SAVVY LIVING AWAY FROM
THEIR HOMETOWN
 PRESENCE
Agra Dehradun Kochi Nashik Udaipur
Ahmedabad Delhi Kolkata Noida Vadodara
Faridabad
Allahabad Kota Pondicherry Varanasi
Goa
Amritsar Kozhikode Pune Vellore
Gurgaon
Aurangabad Lucknow Surat Vijayawada
Guwahati
Bangalore Ludhiana Thrissur Vizag
Hyderabad
Bhopal Mangaluru Tirupati Warangal
Indore
Bhubaneswar Manipal Tirupur
Jaipur
Chandigarh Mumbai Trichy
Jalandhar
Chennai Mysore Thiruvananth
Kanpur apuram
Coimbatore Nagpur
POSITIONING
Food for customers What they want, when
they want, where they want

Variety of modes of payment accepted

COD available

Similar Services suggestions

Quicker Delivery time

PRICING
FOR RESTAURANTS:

15% to 25% commission on the order bill amount received by the restaurant

FOR CUSTOMERS:
Price – Orders below Rs 250 will attract an additional delivery charge of Rs 30.

Orders above 250 will not attract any delivery charges

If the order was placed during the time of an unfavorable climate, an additional fee of Rs 20-30 shall
be levied. Eg: Rain

Swiggy Super – Membership program

Unlimited free delivery on orders above INR 99

No surge pricing for which the customer has to pay a fixed amount

Available options include a one-month membership for INR 299 (79 Introductory offer)

and a 3-month membership for INR 799 (179 Introductory offer)

 DISTRIBUTION

DELIVERY CUSTOMERS
RESTAURANTS
SWIGGY PARTNERS
Order is delivered.
Select restaurant in
Order Placed Order is received by Customers share
order placing
the delivery partner feedback

DISCOVER DESIGN DIAGNOSE DELIVER

RECOMMENDATIONS

MILLENIALS AS KEY ORDER BY TWEET ORDER VIA A ORDER WITH A ORDER WITH A ORDER FROM YOUR
DRIVERS VIRTUAL ASSISTANT SMARTWATCH SMART TV CAR

EMBRACING NEW
NICHES
FEATURES AND BENEFITS

No Minimum Order

Fast Delivery

Distance Coverage

Live Tracking

Wallet

Order Cancellation
MAJOR FACTORS

RISING DISPOSABLE TIME SCARCITY NEW EATING EASE OF

INCOME HABITS AVAILABILITY
TRENDS

FOOD DELIVERY VIA ORDERING FOOD BIG DATA MULTI-DELIVERY

DRONE, ROBOT, AND USING CRYPTO CHANNEL
PARACHUTE
SWOT ANALYSIS
Quick Delivery Location based restaurant
Good brand image finder
Trained delivery Marketing, Brand

S
personnel’s awareness

W
Responsive customer Delivery charges for
support orders below Rs 250
Wide range of restaurants Menu and App price
offered difference

Unstable and low

Pioneer in food delivery customer base
business
Increasing health

O
Growing market

T
consciousness
Increasing market share Increasing potential
Minimal competition competitions
Lack of market leader Laws and government
regulations
 COMPETITORS
Online restaurant search & discovery service provider
founded by Pankaj Chaddah and his accomplice
Deepinder Goyal in 2008.
Three basic revenue generation avenues or sources:
advertisements (sponsor ads & banner ads), restaurant
booking and event ticketing.
Major strengths: Zero commission from Restaurants
partners ad they more concentrate on Advertising.
Major weaknesses: Swiggy targeted small restaurants
and eateries whereas Zomato has ignored them for long
time.
Food delivery platform launched in 2014.
Two basic revenue generation avenues or sources
namely: advertisements (sponsor ads & banner ads),
and commission.
Major strengths: The major advantage of Ubereats
that it has a large customer base in Uber. Uber and
Ubereats are different but, there are lots of sharing
between two of them.
Major weaknesses: Swiggy targeted small restaurants
and eateries whereas Ubereast yet to get hold of
them.
THANK
YOU