PROJECT REPORT

ON

Consumer Behavior towards Purchase of Washing Machines and

Refrigerator

In Partial Fulfillment of the requirement for the award of degree of

Master of Business Administration

Under the guidance of: Submitted by:

Mr. Vipin Mittal Sakshi Garg
Assistant Prof. Roll.no. 18/MBA/16
Deptt. of Mgmt. Studies MBA-4th Sem.
Reg. No.13UMMRRU390

SESSION : 2016-18

VAISH COLLEGE OF ENGINEERING, ROHTAK

AFFILIATED TO
MAHRISHI DAYANAND UNIVERSITY, ROHTAK
 DECLARATION

I Sakshi Garg declare that the Project report entitled "Consumer Behavior towards Purchase of
Washing Machines and Refrigerator" submitted by me in the partial fulfillment of Master of
Business of Administration from VCE, Rohtak.

I further declare that all the information, facts & figures furnished in this project Report are
based on my intensive research findings.

Mr. Vipin Mittal Sakshi Garg

 ACKNOWLEDGEMENT

I feel great pleasure in presenting this research report in the hands of my mentor. It is

really a great opportunity given by him to me. This research work is combined effort of many

hearts, hands and brains.

First of all I would like to thank God who showered his blessing in every step of this

profile and has given me this opportunity to conduct this industrial profiling.

Now my grateful thanks to my Mentor and guide Mr. Vipin Mittal who helped me a lot

and guided me in every step related to this project.

I also want to thank all my teachers, Staff Member and Library members for their

valuable advice and guidance who helped me to complete this project successfully.

SAKSHI GARG
 Table of Contents

Chapter Page No.

Chapter 1. Introduction of the study 1-15

 Significance of the Study

 Objective of the Study

Chapter 2. Review of Literature 16-17

Chapter 4. Research Methodology 18-22

Chapter 5. Data Analysis & Interpretation 23-30

Chapter 6. Findings & Suggestions 31-34

Chapter 8. Limitations of the Study 35-36

Annexure 37-42
 Bibliography
 Questionnaire