Accelerating your growth with Go

Gamifying the learning process

Why is brain enrichment for
children important?
 Intelligence

Why is brain enrichment for

children important?
Money
Critical Thinking
I want it all
Why is brain enrichment for
children important?
Majority of the enrichment centres are targeted at hard skills like math, sciences,
music, and abacus. Soft skills like critical/strategic thinking are under-represented.

Conventional tuition, music and abacus centers represent Soft skills are equally as important to thrive in an
more than 98% of Singapore’s education market. increasingly competitive world.

63% of all jobs will be soft skills

incentive by 2030

92% of executives say that soft

skills are equally as important or
more important than technical
skills

89% of executives say that it is

difficult to find people with soft
skills

“We do not just need knowledge, strengths such as intercultural

literacy, self-discipline, and flexibility in social and work domains
are just as important.”
There is a positive sentiment on the market for enrichment classes
Learning through games help to promote cognitive development whilst retaining
attention for a longer period of time

Fun Intrinsic Motivation Longer Focus

More Neural
Complex Thought
Connection

“Playing supports your

“Games as an preschooler’s cognitive
educational tool development – that is, your
provides opportunities child’s critical thinking and
for deeper learning.” communication skills.
About us

Go Dojo

We are an institution that seeks to accelerate cognitive & character development

through gamification and precision mentoring. The game of Go is our primary
medium of teaching; chosen for its complexity and gameplay style.
 History of Go (Wei Qi)

● Four arts of the Chinese scholar

● Developed 3000-4000 years ago
Key Benefits of Go

Attention Executive Function Cognitive Processing

● Enhance pattern
recognition.
● Self-discipline
● Builds patience. ● Boost problem
● Self-control
● Encourage solving
● Sharpen
divergent capabilities
decision-making
thinking. ● Improved
mindset
academic
performance.
KiasuParents Forum (part 1)
KiasuParents Forum (part 2)
KiasuParents Forum (part 3)
 Claims + Research Journal Article (Citation)
● This study demonstrated that brain training, such as that required to become an expert Baduk
player, might cause structural changes in the brain that are particularly helpful with regard to
engaging in such foundational tasks as learning, abstract reasoning, problem solving,and self-
control.
Lee, B., Park, J. Y., Jung, W. H., Kim, H. S., Oh, J. S., Choi, C. H., ... & Kwon, J. S. (2010). White matter neuroplastic changes in long-
term trained players of the game of “Baduk”(GO): a voxel-based diffusion-tensor imaging study. Neuroimage, 52(1), 9-19.

● The game of Go is feasible and effective to improve the life quality of Alzheimer Disease (AD)
patients by reducing their depression. The game intervention reduces AD severity by
increasing the level of brain derived neurotrophic factor (BDNF). In simple language, it enables
them to exercise their brains for longevity.
Lin, Q., Cao, Y., & Gao, J. (2015). The impacts of a GO-game (Chinese chess) intervention on Alzheimer disease in a Northeast Chinese
population. Frontiers in aging neuroscience, 7, 163.

● The game of Go improved cognitive function and brain activity in children with attention deficit
hyperactivity disorder.
Kim, S. H., Han, D. H., Lee, Y. S., Kim, B. N., Cheong, J. H., & Han, S. H. (2014). Baduk (the game of Go) improved cognitive function
and brain activity in children with attention deficit hyperactivity disorder. Psychiatry investigation, 11(2), 143.
Business Plan

Tangible:

● Classroom for nurturing

Business Plan

Augmented:

● Comfy cafe area outside

Business Plan

Augmented:

● Comfy cafe area outside

Business Model Canvas

- Strategic Lifetime
Singapore Mentoring community
Primary:-
thinking 4 to 12-year-old
Wei Qi mindset kids
Association - Critical
thinking Secondary:-
Mentors - Decision - Classroom Other age group
making - Dojo people

- Capital - Tuition Fees

- Rental - Membership fees
- Salary of mentors - Entrance fees
- Utilities bills - Others
Porter’s Five Forces

Force
Type

Scale Moderate Moderate Moderate Moderate High

Porter’s Five Forces

Force
Type

Scale Moderate Moderate Moderate Moderate High

We offer compare to
intimate small There is only 3 other
customized
class coaching existing enrichment
THE program for
GOOD
with GO, which competitor and tuition, we NIL
individual
is currently not (2 small, one specialise in
learner
available in the big) teaching with
market GO
Porter’s Five Forces

Force
Type

Scale Moderate Moderate Moderate Moderate High

Existing Need to
There are
industry may outsource
the cost of entry existing
pricing is offer to teach recognised
THE for basic GO companies
BAD
dependent on GO as part of Dan players
classes not very that offer
the benchmark their ‘brain with relevant
high teaching of
enrichment teaching
GO
program’ experience
 SWOT Analysis

1) human emotional and 1) not very well known

psychology training 2) high reliability on
2) networking place dan level player
3) deep critical and
analytical thinking

1) singaporean ‘kiasu’ 1) high cost

culture 2) online GO coaching
2) only 5 other weiqi 3) private GO
academy in coaching
Singapore
3) rising interest in go
 Strength - S Weaknesses - W
S1- human emotional and psychology teaching W1- not very well known
Go Dojo S2- networking place W2- high reliability on dan level player
S3- deep critical and analytical thinking

Opportunities - O S3+O1=SO1 W1+O1=WO1

O1- singaporean kiasu - fitting in with the culture of kiasuism.

culture
O2- only 5 other weiqi
academy in Singapore
O3- rising interest in go
- a child who is trained in critical thinking and - as GO is still not very widespread yet, by
part of a rich ancient chinese history will be having GO skills, he is sure to standout
seen in better lights than those who just went amongst others
for conventional tuition and enrichment class.

Threats - T S2+T3=ST1 W2+T3=WT1

T1- high cost
T2- online go coaching
T3- private go coaching
- our cafe area allow a place for like-minded
individuals to make friends
- the friendship they made online,is
incomparable
- as go is still not very well known in
singapore, private coaches will have a
hard time finding customer
- when the trend caught up, we would
have established ourselves as a weiqi go
to spot, thus reducing the risk of losing
client to private tutors( think kumon)
Strategic Partnerships

Singapore has the strongest currency Collaborating with potential

among China, Taiwan and Japan. GO players

iconfinder.com 123RF.com
Strategic Partnerships

Potential Collaborators :

詹宜典 Chan Yi Tien 李至蕙 Lee Zhi Hui (Cherry Lee)

2 times World Amateur Go Champion, 6 Dan in Taiwan
7 Dan in Taiwan & 8 Dan in Japan
Strategic Partnerships

What will your child benefit when we work with potential collaborators?
International GO Federation

Good Instructors

Alamy Stock Photo

Feedback 123RF.com

Your Child Conducive Environment

Strategic Partnerships

Working with: Supported by:

Wikipedia.com

SWA Facebook

Tournaments and Workshops

Conclusion

Learning GO at the early age will bring many benefits for

enriching your child’s brain development

Learning GO will be the next top thing in Singapore for

brain development enrichment school
 SIGN UP WITH
GO DOJO TODAY!
Thank you for your kind attention
Q&A
Appendix
About us

Go Dojo

Mission: To instil valuable lifetime skill set and knowledge through the approach
of teaching GO.

Vision: Every child to own a GO set at every household

PESTEL

Disposable
A.I.
income

Kiasurism
Opportunity: Parents are willing to spend for the good sake of their children
Competitive Landscape

Been in operation for 5 years

2 outlets (Central and East of SG)
Existing 6 Dan coaches

2 hand abacus
Brain Development program
Teaching system from Taiwan

Largest number of branches in Singapore

Started operation in 1958
Mainly specialise in Maths and English
Competitive Landscape
RELATIVE SCALE
Price Ratings Sentimentals

High High Moderate

Medium Moderate Moderate

Low Moderate Low

FAQ (will be used to prepare ourselves)

1. Which brain training technique is the best?

E.g. Schicida, Henguru, Glenn Doman, iGenius, Little Neuro Tree
a. in my honest opinion, there are no best techniques, just how well the teachers are able to
teach the students to make practical use out of it
2. Should parents choose an enrichment programmed or a tuition programme?
a. we believe both are essential for the future of the child, but skills from good enrichment
program is useful even outside of schoolwork
3. How should parents evaluate tuition/enrichment centre?
a. a top of equiping the child with GO knowledge and skills, the network he made with other
sharp minded individuals are invaluable for his/ her future
4. What is the student/ teacher ratio for the various programme?
FAQ (will be used to prepare ourselves)

1. Good track-records and parents testimonials?

a. we select our teachers not just base on GO skill, but also his ethics and morals as we believe
that a good teacher must also be a good role model.
2. What are the session timing available?
3. Is it conveniently located?
a. imm, near business park with close proximity to the mrt
4. Are the teaching materials good quality? What are the fees involved?
i. we will provide free trial for the first lesson so the parents are able to judge for
themselves the quality we provide
FAQ (will be used to prepare ourselves)

1. What are the ideas, beliefs and motivations of the teachers/principals? Are
they in it for the money or are they passionate about child development?
a. our staffs believe in building a community where the students can call home, where we treat
each child as if our own .Even after they graduate from our programme, we still welcome them
back for refresher course or just join our like-minded players in the bar
2. How is the classroom environment like? Is the classroom too small, stuffy,
etc
a. the child would be coached in a environment optimized for learning
3. How much flexibility does the centre offers? Arrangement of make up classes
etc.
4. How will the teachers/ admin staff interacts.works with students/parents in
the child’s learning
a. we encourage the parent to join in to learn with their child so that they could play with their
child too
FAQ (will be used to prepare ourselves)
1. What are the qualifications of the teachers?
2. What sets us apart from board game clubs in school?
a. We provide a structured program with Certified Dan teachers in the gchildren ame of Go
3. what if the teachers is unable to be outsourced.
a. we acknowledge that workforce is a big problem being faced by all industry but we are
confident that we can recruit competent teachers with our worldwide connection
4. what makes you different from xxx company
a. our teachers are not just good GO players, unlike our competitors, they also undergo a
nurturing course to learn how to better impart skills to the youth
There is significant market demand for enrichment classes in Singapore and growth
is

The market is experiencing strong tailwinds,

almost doubling in size over past decade.
Enrichment market in Singapore ($ SGD MM)
Notes & References

Customers don’t know

a. Associate
b. Lousy
c. High price = good

1. AlphaGo Documentary
https://www.youtube.com/watch?v=jGyCsVhtW0M&t=4882s

2. Photos
https://www.facebook.com/pg/takagawakaku/photos/?tab=album&album_id=2586816131546523&ref=page_internal

1. Templates
https://designhooks.com/freebies/free-keynote-template/
https://slidemodel.com/templates/tag/five-forces/

1. Google images