Yellow Journalism

Journalism “without a soul”

 Introduction to yellow journalism

What is Journalism
Definition of Yellow journalism
Difference between the both
 Characteristics of Yellow Journalism

Present news in a very exciting fashion

Graphical images are used. Pictures are used
many of which are fake and even are taken in ways
which intent to show a biased view
Many stories that are made up in context of the
original event
Interviews are faked using people who either are
working for money or even just to b in the news
 Characteristics of Yellow Journalism

The headlines are stated in catchy ways that the

people are forced to listen
Subsidiary tactics are used e.g. cartoons and
humorous depictions which further increase the
viewership and divert the attention of the viewer
even more of the real issue under focus
News are shaped in ways that show one or
biased side of the picture
 Characteristics of Yellow Journalism

Mostly targets the rich and famous or events that

have a large impact on the general public
The use of unknown or unreliable sources
 History of Yellow Journalism

Yellow journalism took its modern roots from the

US in the late 1800’s
William randolph hearst and Joseph Pulitzer
They owned the new York journal and new York
world news papers respectively
the New York journal recounted falsely that an
American battleship, the Maine, was attacked by
the Spanish near Havana Harbor in Cuba
 History of Yellow Journalism
sensational, historic account of events fueled public
outrage
Spanish- American war
Widely circulated papers
Penny papers
Sensational outrageous stories
A famous cartoon character “The Yellow kid”
Critics began to refer Hearst-politzer antics as Yellow
journalism
 Examples of Yellow journalism

Mostly focuses on celebrities, scandals and

current affairs
Many predicted the Next big war would be the
war of civilizations
Western world united against the world
Western media playing a huge part in widening
the gap between the muslim world and the west.
 Examples of Yellow Journalism

American biasness on the middle east conflict a

result of Yellow journalism
Ground zero mosque
Atomic conference logo
Local news channels sensationalizing small
events and portraying them like some huge
event just to attract the viewers
 What effects does yellow journalism
have on the masses
Mostly an adverse effect
Generally sensationalizes the thinking of people
Peoples perceptions of current issues are tailored
People start believing what ever the media feeds
them with
Media often used by governments to get the public
opinion in their favor by feeding them with bias
information
 What effects does Yellow Journalism
have on the masses
People start taking un due interest in issues of
no direct significance e.g. lives of celebrities
Easy to practice yellow journalism in Pakistan
because of general illiteracy
People in Pakistan are very easy to manipulate
Politicians use the media very effectively to
capture the minds of people