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MANAGEMENT

THEORIES
Betar company case
Mission statement
• What can you suggest as key elements of Betar’s
mission?
• What kind of power can you find in the company? What
do they exercise, and what is not present?
• What leadership style would you suggest for the company
CEO?
Following decision-making algorithm,
identify the internationalization problem
1. Identify the problem - internationalize
2. Define criteria to evaluate the decision
3. Define the level of significance for each criterion
4. Identify all existing alternatives
5. Assess all existing alternatives
6. Choose optimal alternative
7. Implement the decision
8. Evaluate results of the decision
Decision-making
• What decision-making style would you suggest for the
company?
• What can the company do to reduce uncertainty in all
internationalization directions?
• What tools would you suggest to use to evaluate the
situation?
• What kind of mistakes did the company management
make?

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