Icang’s canapé

EXECUTIVE SUMMARY
• WE KNOW FILPINOS ARE KNOWN AS FOOD LOVERS, AND
IT GAVE US AN IDEA TO INNOVATE IT A PRODUCT THAT
EVERYONE WILL SURELY CALL THIS PRODUCT OR
BUsInEss Icang’s canaPE BEcaUsE WE DOn’T JUsT
STICKT TO ONE BUT WITH TWO DIFFERENT OF FOOD
THAT WILL MAKRE SATISFACTION TO OUR CUSTOMER.
 INTRODUCTION
• Icang’s canaPE sMaLL BUsInEss THaT PEOPLE
CAN AFFORD IT, THE BUSINESSS OFFERED CANAPE
WITH FLAVOR OF EGG AND BACON, AND SWEET AND
SPICY CANAPE. THIS IS OWNED BY RICA LAYUGAN
GAMMAD IT IS LOCATED NEAR IN THE SCHOOL AT
OUR LOCALITY SPECIALLY AT STA. ROSA IGUIG,
CAGAYAN. I WILL DO MY RESPONSIBILITIES IN MY
BUSINESS.
 MISSION VISION
• TO GIVE SATISFACTION • TO EARN A GOOD PROFIT.
TO OUR CUSTOMER WITH • TO BE AMONG CREATIVE
OUR PRODUCT HAVING AN LEADER IN CANAPE
AFFORDABLE PRICE. MARKET.
• TO GAIN MARKET
POSITION.
 MARKET ANALYSIS

STRENGTHS WEAKNESSES
MY STRENGTHS IS • MY WEAKNESSES IS MY
PRODUCTS ARE AT AN COMPETITOR THAT WE
AFFORDABLE PRICE. HAVE THE SAME PRODUCT.
OPPORTUNITY THREAT
• NEW PRODUCT • THE THREAT IN MY
BUSINESS IS THE
COMPETITOR THAT HAVE
WE HAVE THE SAME
PRODUCT.
 MARKET ANALYSIS
(COMPETITORS)
THE MAJOR COMPETITORS OF THE CANAPE
WHERE IT IS LOCATED AT BOUNDARY OF THE
SCHOOL IN UGAC ELEMENTARY SCHOOL AND
CARIDAD B. TRINIDAD NATIONAL HIGH SCHOOL.
 MARKET ANALYSIS (CUSTOMER)

• THE TARGET CUSTOMER CANAPE WILL BE

THE PEOPLE LIVING IN THE LOCALITY IN
STA. ROSA IGUIG, CAGAYAN. THE TARGET
CUSTOMER ARE THE PARENTS, STUDENTS,
AND TEACHERS.
 TARGET MARKET
• AS YOU CAN SEE THE FOODS WE ARE OFFERING
IS HEALTHY AND NUTRITIOUS THE TARGET
MARKET IS THE PARENTS, STUDENTS, AND
TEACHERS. THEREFORE WE STRONGLY
BELIEVED THAT OUR BUSINESS WILL BE ENJOY
EATING THIS KIND OF FOOD.
 PROMOTION
• THE USE OF SOCIAL MEDIA SITES LIKE
FACEBOOK, TWITTER, INSTAGRAM
WHEREIN WE CAN PROMOTE OUR PRODUCT
BY POSTING IN USING ACCOUNT OR
DISTRIBUTING FLIERS.
 OPERATION AND PRODUCTION

• BARANGAY PERMIT
• MaYOR’s PERMIT
• DEPARTMENT OF TRADE INDUSTRY (DTI)
• CERTIFICATE FROM THE BUREAU OF FOOD
AND DRUGS OR (BFAD)
 PRODUCT PRICE

EGG AND BACON 6 PHP PER

CANAPE EACH
SWEET CANAPE 5 PHP PER
EACH
PRICING INGREDIENTS OF EGG AND
BACON CANAPE
INGREDIENTS QUANTITY PRICE
BREAD 12 PCS 18
MAYONNAISE 100 GRAMS 20
EGG 3 PCS 20
BACON 1 PACK 120
EDEN ½ PACK 22
CARROTS 1 PCS 10
TOTAL: 210
PRICING INGREDIENTS OF SWEET
CANAPE
INGREDIENTS QUANTITY PRICE
BREAD 12 PCS 18
MAYONNAISE 100 GRAMS 20
GROUND PORK 1/4 60
HOTDOG 10 PCS 20
EDEN 1/2 22
TOTAL: 140