BENCH MARKETING COMPANY

BENCH MARKETING COMPANY

Political Factors
• High cost of renting commercial space in malls.
• Incentives and subsides enable the foreign
companies to make cheaper product due to
manufactoring costs.
BENCH MARKETING COMPANY

Economic Factors
• Increased prices for their products.
• Cost of production and operation.
• Prices of row materials result in increased production cost.
• High cost of Labor
BENCH MARKETING COMPANY

Sociocultural Factors
• Entry of foreign clothing brands.
• Often-changing consumption patterns of buyers.
• It has limited options with regard to clothing colder
season such as winter and fall.
BENCH MARKETING COMPANY

Technological Factors
• It has also employed a variety of effective media
campaigns on television, print media, and billboards.