ADVERTISING ASSIGNMENT

NAME – JALAJ MISHRA

ROLL NO. – 17/881
COURSE - BBE
 ABOUT
• Indian advertising marketing communications
company

• Wholly owned subsidiary of the IPG and part

of MullenLowe group HQ, Lowe Lintas, Mumbai,
India
• Virat Tandon: CEO, MullenLowe Lintas

• Operating in 7 Indian cities, HQ: Mumbai,

India

• 700+ workforce across 3 agencies

• Specialization: Strategic Planning, Channel Virat Tandon, CEO,

Planning, Advertising, Creativity MullenLowe Lintas
 HISTORY
• Operating since 1969

• Worked as subsidiary of Lintas International,

later made part of Unilever

• Popular advertising campaigns under director

Alyque Padamsee

• Changed name to Lowe Lintas in year 2000

• Produced India’s first television commercial

Alyque Padamsee
• Outset platform for present day renowned
artists
CLIENTS
ADVERTISEMENT CAMPAIGNS &
ANALYSIS
CONTEMPORARY & SOCIAL ISSUES

Tata Tea – “Voting” Tata Tea – “Education” Havells – “Cables Roti”

Veedol – “Take Off” Philips – “T-Bulb Kuch Naya Dekhiye”

 DAILY LIFE SCENARIOS

Housing.com - #LookUp Swiggy – Quick Deliveries

Google App – Answers Made Easy OLX – ‘Kal Kare So Aaj Kare’
 2 elements

Creative Indigenous
Storytelling Essence
 LINTAS VOICEX
• Solutions for enabling brands to be ‘voice-ready’

• Audit, identification and deployment of a ready device & dialogue strategy

• Catering to the type-averse generation

• A revolution in the field of brand management

THANK YOU