LEO BURNETT INDIA

INTERNATIONAL HEAD
HEADQUARTERS : USA, Chicago
OFFICE :78 Companies,230 Countries
900 employees
REVENUE : $ 1.6 billions
FOUNDED : 5th August 1935
 HISTORY
Leo Burnett India came into existence as Chaitra advertising
pvt. Ltd. in 1972
The affiliation with Leo Burnett network first began on 1987
The name of the agency was changed to Chaitra Leo Burnett
pvt. Ltd.
Today Leo Burnett India is one of the top agencies in India and
operates 328 advertising professionals in four strong offices
across the country in Mumbai, Delhi, Kolkata and Bangalore
 INTERNATIONAL PARENT COMPANY
Publicis Group is a French multinational advertising and public
relations company, and is the oldest and one of the largest
marketing and communications companies in the world, by
revenue, headquartered in Paris.
Founded1926; 92 years ago
It is now one of the "Big Four" agency companies
Publicis Communications(gathering creative
networks Leo Burnett Worldwide, Publicis
Worldwide, Saatchi & Saatchi, Bartle Bogle
Hegarty (BBH), global design and technology
consultancy Nurun, and creative production
group prodigious brand logistics
 CLIENTS IN INDIA
Amazon Prime Thumps Up
Limca  Olx India
 Indian Idol
HDFC life
 Complan
Bajaj Auto  Samsung Mobiles
Dalda  Tide
Whisper  Tata Capital
McDonald’s  Sony TV
 Amazon India
HP Lubricants
Forties
MOST RECENT AD CAMPAIGNS
P&G Shiksha -#ChooseForChange
Link of the ad campaign : https://youtu.be/MoHeBnuVg5I
POSTIVES
• Promotes child education because every
citizen of this great country has the right
to education
• The message was very beautifully
conveyed.
• Motivated people to go and buy P&G
shiksha products.
• They showed that the government should
take initiatives to take schools and
education to the remote areas of the
country.
• One ad marketing of various products
NEGATIVES
• They didn't mention from starting that
there is no school. So viewers can assume
that the father is not willing to send the
child to school.
• We are paying taxes to solve these major
issues then why do we make further
donations like these.
• Ad is time consuming therefore usually
people avoid watching lengthy ads.
MOST RECENT AD CAMPAIGNS
Whispers presents #WhispersBreakSilence
Link of the ad campaign: https://youtu.be/4VGkQRNCB1o
POSTIVES
• Features young girls experiencing their
first period which not only makes them
vulnerable but makes them loose
confidence
• Open and healthy dailogues on
periods from loved ones to put their
anxiety at rest
• Empowering our schoolgirls and women
• Use of hashtag will bring up more
marketing on social media
NEGATIVES
• Indian culture does not allow this sensitive
issue being displayed so openly. This ad
campaign could hurt the india’s cultural
sentiments.
• What has been done has been done. The
name itself indicates the taboo associated
with periods. A "whisper" will never set
you free. You need to be loud and
assertive.
• Humiliating and disrespecting the
sentiments of the girls going through
adolescence.
MOST RCENT AD CAMPAIGNS
HP Lubricants’#RoadsThatHonk
Link of the ad campaign: https://youtu.be/vi2pkY9CWRO
POSITIVES
• Great initiative and efforts took by HP
lubricants’ demonstrated
• A major problem of accidents could be
solved through the technology is briefly
shown
• Shows that India could do immense
wonders in technology if people come
forward and join hands to promote road
safety
• Government can take efforts in investing
money in anti collision vehicle
management system for dangerous
hairpin bends
NEGATIVES
• Malfunction or battery running out
remains a major issue as nothing related
to this is shown in the ad.
• There is enough noise pollution in the
cities, the ad shows noise pollution in the
mountains and hilly areas. The light itself
would be enough to warn oncoming
traffic.
• The ad did not demonstrate about how
this technology works in varied weather
conditions and severe colds(snowfall).
MOST RECENT AD CAMPAIGNS
Bajaj V Invincible Indians- Postcards Of Pride
Link of the ad campaign: https://youtu.be/apLkE4-DX2c
POSITIVES
• Trying to make an emotional connect with
people
• No matter what the financial conditions
are one can share the pains of the families
of martyrs even by putting these small
efforts is shown
• Motivating and inspiring
• Stretching an extra mile and showing the
worth for the families and making them
feel that their lost ones are still alive
NEGATIVES
• Using over sensitive and emotional issues
to market the products
• People used to feel proud of bajaj, but
now they are ashamed because of the
brand marketing techniques used.
• Encashing Jawans and Women
Empowerment which has lead to brand
marketing to its peak.
• Basically this campaign speaks to you
about buying bajaj so that you can go and
distribute post cards.
 PROGRESS RESULTS

• Leo Group announces two-agency structure in India

• Advertising firm Leo Group has announced a two-agency structure in India.
It will be represented by its existing agency Leo Burnett India as well as
Orchard Advertising which has been rebranded as Leo Burnett Orchard.
The primary objective is and always has been to drive growth
• With offices across Mumbai and Bengaluru, Leo Burnett Orchard currently
handles clients such as e-commerce giant Amazon, Hindi general
entertainment channel Colors, Wipro, consumer goods maker Emami,
lingerie brand Amante, ITC Foods and Jyothy Laboratories among others.
 AWARDS AND ACHIEVEMENTS
Jun 2017
• Leo Burnett bags India's sole Innovation Shortlist
• Leo Burnett India has bagged India’s sole shortlist in the Innovation
category this year at Cannes Lions 2017, for its work for HP
Lubricants’ #RoadsThatHonk
Nov 2016
• Leo Burnett India wins big at the Epica Awards 201
• Leo Burnett India brought in two more prestigious wins to India.
We bagged India’s sole Gold at the 2016 edition of the Epica
Awards, for our ‘Reuniting Memories from 1947’ (Dastaan)
campaign for OLX
MADE BY GROUP 7
ARBA AHMED
ADNAN PATEL
AZRA GITE
AYESHA KHAN
ASIF SHAIKH
BABURAZA SHAIKH
THANK YOU