Jyoti Chadha 18020841014

Ajit Batra 18020841046

Jay Doshi 18020841101
Anam Waheed 18020841151
Ankita Narayan 18020841152
Shriansh Verma 18020841136
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 Faasos Customers
About Faasos
•Faasos Food Services Pvt. Ltd., commonly
known as Faasos, is an Indian "food on demand"
company that was incorporated in 2011.

•15 of the largest cities in India

•Takes customer orders via its mobile app and

website.
•only vertically integrated food business in India
and operates all three stages of a "food on
demand" business

• Faasos receives 10,000 orders a day across

India and has recorded a growth rate of 20-25
per cent month-on-month.
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Consumer Behaviour
Have you ever tried Faasos?

•We conducted a survey amongst 60 people to study the behaviour of

consumers towards products offered by Faasos.

• Amongst the 60 people, 44 people had tried Faasos while the rest had
not ordered from Faasos due to the various reasons.

• We tried to map the perception of consumers towards the brand &

accordingly suggest suitable strategies for the growth of Faasos.
 According to you what kind of food joint is Faasos?

YES The Strategy

• Ascertaining the perception of
consumers.
• Diversified itself in terms of menu
expansion
• Must communicate its brand image
category wise with the message that it
• 50% people perceive Faasos an above average is no longer just an average value for
brand. money brand, it is much more than
• 40.9% people perceive it to be an average that. It can taste premium and sell
brand. premium too.
• Faasos has positioned itself as somewhere
between average and above average offering
wide variety of cuisines in its menu at an
affordable price.
• The brand image is aligned to the brand
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identity perceived by the company.

 What do you usually order from Faasos?
YES
• People still perceive Faasos as a WRAPS
CORNER.
• 90.9% people still order wraps from Faasos.
• 13.6% people order Biryani where Faasos
actually claims itself to be a specialist.
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The Strategy
• Need for proper positioning.
• Certainly lacks proper communication
and promotion of its menu; Still perceived
as roll specialist.
• Attractive promotion and heavy
advertising needed for segments like
quick meals or desserts. Communication
that diversification was done keeping
consumer needs in mind.
• It not just serves lip smacking and spicy
rolls but also nutritious and wholesome
meals catering to your breakfast, lunch
and dinner. Not just that, it also gives you
a royal and premium feels with its royal
Indian meals.
 What factors influence the buying pattern of consumers
from Faasos?
The Strategy
YES • Faasos should concentrate on
advertisements as most of their buyers
are influenced by it.
• Faasos should include meals/dishes in
their assortment which are culturally
sensitive e.g. having a Jain roll.
• The two important factor which influence • So that they don’t miss on these
the purchasing pattern of a customer are customers by doing so they will be
Friends & Advertisements (75% & 34.1% able to on-board culturally sensitive
respectively) people on their customer list.
• It can be inferred that these people have
to become the target audience in order to
draw more orders.
• Culture also influences the buying
behaviour of a customer 9.1% say they are
influenced by their culture.
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 What is your motive to buy form Faasos?

YES The Strategy

• Faasos can learn from this is that they

should encash the satisfaction and
carving factor in order to increase
their brand awareness as well as
increases their sales, as people do
have a brand recall when they hear
• Majority of the people i.e. 40.9% buy from
the word “roll”.
Faasos to satisfy their hunger; therefore, it
• Faasos should look into improving
can be concluded that the food is filling .
their delivery factor to increase the
• 34.1% people say they order from Faasos
convenience for the customers
when they crave a roll, this tell us that the
ordering.
brand recall of Faasos with regard to the
rolls they provide is high.
• 25% people are use Faasos service due to
the convenience, this implies that when
people look for something quick and on the
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go food the order from Faasos.

 Why do you prefer Faasos?

YES The Strategy

•should continue with the functional
benefit
•Faasos could change its strategy
•Faasos definitely needs to have
more quality checks
• should reduce the time taken to
deliver the order to its consumers, by
• A major share (34.1%) of the consumers of probably employing more delivery
Faasos believe that Faasos is synonymous
guys.
to junk food.
• Extremely low (2.2%) consumers feel that
•Even tie up with more delivering
Faasos has anything nutritious to offer. parties
• But many people(27.3%) enjoy the lip
smacking food that Faasos offers. A major
share (36.4%) of the people also feel
satisfied after having eaten Faasos.
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 What perception does the brand in your mind?
YES
• A major share (45.5%) of the users of Faasos
enjoy the taste of the food that it offers.
• A lot of consumers (29.5%) also prefer
Faasos only because of the regular
discounts & promotions that it offers.
• Faasos is lacking in terms of the quality it
offers as only 13.6% of the people believe
that it offers quality food. Some consumers
(11.4%) also feel that Faasos takes a lot of
time to deliver thefood.
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The Strategy
• Add more healthier options to its
menu,
• It can come up with options like
salads that could be a healthier
option.
• brown bread sandwiches
• Faasos could increase the price of
the Maida paratha
• Faasos should continue with its
strategy of offering lip-smacking &
wholesome food as this leads to
customer delight.
 When craving for a quick bite, where do you prefer to order
from?
The Strategy
YES •Subway stands for quality & variety while
Popular Burger offers delicious burgers to
its consumers at affordable prices.

•Faasos should try & learn from its

competitors .

• Recently, Faasos opened up ‘Lunchbox’

which offers healthier meals at affordable
• Popular Burger & Subway are the most prices.
preferred by the consumers.
• Faasos ranks no. 3 when craving for a
quick bite.
• WOW Momos stands at the 4th positon
while Just Shawarma is the last choice
amongst the set of consumers who have
filled our survey.
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 According to you what kind of a fast food joint is
Faasos?
NO
• 53.3% consider faasos to be an average
brand.
• The reason is unknown whether it is the
price, quality or taste
• Since these customer haven’t bought the
product itself, the perception could be
because of external factors such as
reference groups, family or friends.
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The Strategy
•Faasos charges high prices from people
for say a roll or a rice bowl
•change the quality of food that they
provide.
• Customers should be able to find
different tastes if they are ordering
different rice bowls.
• They can infuse different aromas for
different products and slightly set the
taste apart so that customers can easily
differentiate between the products.
 Are there any external influences affecting your
purchase decision?
The Strategy
NO •Targeting aware consumers.
•can introduce options for meals of 2 that
are for friends and can be shared.
•Faasos should also focus on coming up
with better advertisements and position
those on easy accessible social media
portals for better visibility.
• 73% consider their purchase decision is
influenced by Friends.
• 60% have agreed that advertisements
are an important factor of their
purchase decisions.
• It is safe to say that customers who
order today are quite influenced by
their social circle and are very active
about advertisements.
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 What do you not order from Faasos?
NO
People who have never used Faasos for
ordering food have three major issues with
it:
• 37.5% consider it is not value for money.
• 25% people find it expensive.
• 25% people find the delivery service
slow.
• 12.5% of the people find taste off setting.
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The Strategy
To overcome the two major problems i.e.
value for money and price aspect
• Faasos should look into their pricing
strategy as in where they are losing
out on their potential customers.
• It is obvious that people don’t
associate rolls to be as expensive as
Faasos price them. They should also
look into the aspect of discount and
offers to attract new customers in their
brand.
 What brand perception do you have about Faasos?
The Strategy
NO • In today’s world where people are
highly concerned about the type of
food, they are consuming having a
brand perception where people think
the brand serves junk food can be
harmful for the brand and the
business itself.
• To attract more customers, Faasos
• 50% of the people find Faasos as Junk
should come up with heathier food
food and therefore could be the
offerings in their outlets and promote
reason they avoid ordering from
a heathier lifestyle in-order to improve
faasos.
their brand perception of a heathy
• 31.3% people find Faasos as lip-
brand in the minds of the consumers.
smacking i.e. it tingles their taste
buds.
• 18.8% people find the food server at
faasos to be wholesome and filling.c
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Thank you