our origin

our origin
a biomaterials company based in seattle, wa

Kilp
\ ˈkilp \ dialectal English variant of KELP
\ ˈkelp \ any of various large brown seaweeds
why are we doing this?
why are we doing this?

to curb fast fashion waste

why are we doing this?

to change the mindset of the creators/industry

why are we doing this?

to give work to those who look to the ocean as their livelihood

because …
we need a better alternative
our mission

“We aim to create a fabric that will change the fashion

industry, that helps sustain our earth indefinitely
& pays homage to the coasts of our youth.”
our mission

“We aim to create a fabric that will change the fashion

industry, that helps sustain our earth indefinitely
& pays homage to the coasts of our youth.”
— Stephen & Wanda, Kilp Founders
 our essence

from sea to cloth — sustainably and effectively

visual inspiration
pattern inspiration
image inspiration
type inspiration

visual inspiration
color
inspiration

visual inspiration
how do we describe ourselves as a brand?
we are …

innovative
we are …

innovative
\ adjective \ featuring new methods; advanced and original
we are …

sustainable
we are …

sustainable
\ noun \ conserving an ecological balance by avoiding depletion of natural resources
creative
 creative
\ adjective \ involving the imagination or original ideas of artists
our competition
competitor #1

SeaCell
competitor #2

AlgiKnit
competitor #3

ALGA-LIFE
competitor #4

vitadylan
competitor #5

Orange Fiber
key competitor …

ALGA-LIFE
numerous
awards
knowledgeable
creators
a systematic
plan of change
press coverage
target audience
The Etsy Seamstress
● new-age creator who sells
as niche as she can
● loves crunchy, hippie,
eco rules of her life
● SYNTHETIC IS BAD
 empathy map
“Being vegan & gluten free is so HARD - but worth it!” Yoga journals

The Kama Sutra

“Gwyneth Paltrow is iconic! And Jenny McCarthy,
oh my goodness, what a queen!” Studies on chi and auras

says reads

does feels
Organic gardening

Uses crystals daily Close to the earth - a true nature lover

Repurposes everything
Smokes weed religiously Animals are the loves of her life

Never shaves Does yoga every morning

The Utilitarian Craftsman
● woodsy hipster dude
● his appearance and his work are his focus
● majored in philosophy, fell into fashion
“Nobody takes the time to empathy map
I need an IPA. NOW.
craft quality stuff.”

“Outside of the West Coast, there’s

not much creativity, ya know?” I bet I could place in a beard competition, no joke.

“Who the hell doesn’t even have a

flask these days??”
I should listen to more podcasts.
says thinks

does feels
Buys too many suspenders and cufflinks. He is really damn different.

Genius and unique.

Doesn’t shut up about philosophers.
Smart.

Gets a new tattoo every month.

The Modern Maven
● creates avante-garde
clothing for eccentrics

● always making apparel

from unlikely sources

● has no concept of the

everyday person
 empathy map
I don’t need to sleep - I create my best
“Darling, if I wanted the cheap chiffon, I’d
work on less than two hours sleep.
walk into any retirement village in the city.”

“Andy - Warhol, you know - ALWAYS I should get an assistant who actually
said think with your intrinsic self.” knows what chartreuse is.

“Ugh. This coffee reminds me of a

back alley shoe polish.” If my hairdresser ever retires, I might die.
says thinks

does feels

The newer generation lacks creativity.

Eats every meal out at cafes and restaurants.
Mushrooms and acid need a comeback.
Never buys actual groceries.

Owns an entire apartment floor downtown Her work has broken boundaries of both
but only actually lives in one room. the visual and the psychic
our goal
to reimagine what is possible in textile & fashion,
sustainably and creatively